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GMTV re-launch in September

(July 2005)

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BL
theblokewhatwritesthenews
Asa posted:
To be fair, I thought people were being a little harsh on the show but I caught a bit of this morning where they did a whole piece on the affair of Jude Law, complete with vox pop views from people on the street of what Sienna should do, some magazine columnist on the sofa and 'let us know what you think / your comments' text ticker scrolling across the bottom of the screen! No wonder Eamonn left..




Understood the points here - but maybe the show isn't pitched at your level?
There are many expectations from GMTV, but the bottom line is it's a programme split in tone and content, aimed at varied viewers across a morning. That's a tough task, especially when handling complicated or sensitive subjects - such as sex, etc...

For example;
6am: its men getting ready for work - domestic and international news issues of the day.
7am: it's stressed mums and older kids getting ready for school - news, showbiz, gossip, issues.
8am: its calmer mums and younger kids - news, gossip, showbiz, talking points, human interest.
9am: as 8, but with more mums chilling out - Fashion, gossip, talking points, female culture.

You get the idea.

I simply don't understand the argument about the content.
Citing an example of a particular story as crass (And I'm not pointing fingers), is like comparing chalk and cheese. Taking into account the audience changes, what time did it run in the morning?

If it gets an audience, it must be working - and it's been trouncing BBC Breakfast, day-on-day for 8 years, except when there is a major international news story and people instinctually turn the safety of Auntie's bosom. (Not the case in 2005 F.Y.I)

With that in mind - of course the mindset may be 'if it ain't broke...', and that may explain the minor annual changes. I think a realistic expectation would be for a medium re-launch.

Gosh want a ridiculous chapter and verse.

Embarassed
MR
mrwilliams
Any more official news about the relaunch in September?
PE
Pete Founding member
yes I believe there will be a show called GMTV_News, it won't be news about GMTV, it'll be because it's obsessed with GMTV and wants to be a news programme.
JC
JCB
Quote:
Saying that, isn't it still the most popular show in it's timeslot? I doubt the bosses will be wanting to change a safe format that much.


I agree, as awful as it is , GMTV wins the slot hands down. The only reason the ratings have slumped recently is because of Eamons departure. Why would they change a winning format?

Ratings are all that matter these days, so unless they they reach rock bottom i can't see the show being given a massive overhaul anytime soon.
SA
saturdaymorning
Well hopefully they'll completely change the titles.
MR
mrwilliams
.....and that weak backdrop they have behind the sofa
BL
theblokewhatwritesthenews
Newsdesk may go between 6 and 7.
JO
Joshua
Well i hope the get a whole new look on the studio like with this studio the new sofa is in the same place and the news desk is i hope they change the whole layout and give Penny a new bigger studio even a bigger desk would do ! Rolling Eyes
FN
FromtheNorth
I understand what blokewhatwritesthenews is saying about the GMTV format, and appealing to different audiences at different times of the morning. TV-am managed to appeal to a broad church of people with great success, however I realise that they had less competition than GMTV do now.

I was a big TV-am fan, and it was my first choice in the mornings. I have switched to BBC Breakfast, because I find GMTV is female focused and a little frothy.

TV-am had a credible and informative news service, and included news and current affairs items throughout its programmes in an accessible way. It engaged the viewer. News on GMTV seems an inconvenience, something that they have to do to comply with its licence terms.

The current GMTV Newshour sounds impressive, but lacks content. Maybe GMTV are hampered by not having their own news teams and journalists as TV-am did. (yes, GMTV have their own correspondents as the face of GMTV News, but its all sourced from ITN)
The Newshour content is often repeated in GMTV Today, with the same guests re-appearing. The Newshour should be just that, agenda setting, guests that are making the news. This material could be used for the bulletins later in the output.

The news bulletins within GMTV Today, are a short throw away update. The GMTV bulletins should be seperate from GMTV Today, branded with their own headline sequence, and from a different studio. Not a desk attached to the end of a sofa.
After the bulletin has finished the presenters of GMTV Today could then expand on the top story in an engaging way.

The use of constant premium rate phone in competitions seems to dominate on the channel. In my opinion this cheapens the output.

Features used in GMTV Today are again repeated in LK Today.
There's no news after 0830.

Maybe its too simple the format should be.

0600 - 0610 - GMTV News
Full Bulletin from a news studio
0610 - 0630 - GMTV Newshour
Top stories, sport, business, paper reviews, headlines, weather. From main studio
0630 - 0640 - GMTV News Headlines, Local News
0640 - 0700 - GMTV Newshour
Top stories, sport, business, paper reviews, headlines, weather
0700 - 0708 - GMTV News
Standalone full bulletin, including the top story.
0708 - 0730 - GMTV Good Morning
News, Features, Celebrity chat, Papers, TV Preview. Presenter read headlines at 0715
0730 - 0735 - GMTV News Headlines, Local News
0735 - 0800 - GMTV Good Morning
News, Features, Celebrity chat, Papers, TV Preview. Weather Presenter read headlines at 0745
0800 - 0808 - GMTV News
Standalone full bulletin, including the top story.
0808 - 0830 - GMTV Good Morning
News, Features, Celebrity chat, Papers, TV Preview. Weather Presenter read headlines at 0815
0830 - 0835 - GMTV News Headlines, Local News
0835 - 0845 - GMTV Good Morning
News, Features, Celebrity chat, Papers, TV Preview. Weather
0850 - 0900 - LK Today
Female focus programme, with fashion, beauty etc
0900 - 0905 - GMTV News Headlines
0905 - 0922- LK Today
0922 - 0925 - GMTV Closing News Headlines

Incidentally, an earlier poster said that GMTV used to be owned by Sunrise Television. Sunrise Television was the name the company used when they applied to the ITC for the Breakfast Licence. They changed their name from Sunrise to GMTV when they won the licence and after concerns were raised by Sky News, because it was similar to their Sunrise programme.
JO
Joshua
Maybe Penny could do updates from the ITV News Studio / if that is in use she could use the fake studio and penny could walk along the catwalk with a news of thw story on the screen a short standing up pacing news bulletin ?
BB
BBriscoe
They could even present the Newshour from the newsroom aka Sky News styly. It would take a bit of doing, but it would set it apart from the other programming strands. They could still do interviews and the like from the studio, but John and Penny's news updates and package intros could all be done from the newsroom.
RJ
Russell James
josh205 posted:
Maybe Penny could do updates from the ITV News Studio / if that is in use she could use the fake studio and penny could walk along the catwalk with a news of thw story on the screen a short standing up pacing news bulletin ?


i know this idea is a bit unlikly seeing the distance between GMTV (london studios) and itv news (at itn kings cross) but i like the idea of GMTV usuing the theatre of news! Very Happy unlikly as it is!

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