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Lou Scannon1,215 posts since 1 Jan 2016
HTV West Points West
I suppose that a name which ends with "...TV" arguably sounds too much like a channel/station/broadcaster in its own right, rather than a mere "programme on ITV". The fact that that's exactly what GMTV (and TV-am) originally was would be lost on 99.9% of average viewers, of course.


I don't think that the average viewer would have realised that GMTV (or even TV-am) was originally a separate broadcaster. Most viewers would have just thought it was a programme on ITV


All of which I have already acknowledged - In both the final sentence of my paragraph that you have quoted there, and also in the 2nd paragraph of my post which you haven't quoted.
EUropean. Gashead. Whovian. Grammarist. Pedant. Liberal. Ectomorph. Secularist. Vegan.
kernow1,372 posts since 18 Jan 2006
I suppose that a name which ends with "...TV" arguably sounds too much like a channel/station/broadcaster in its own right, rather than a mere "programme on ITV". The fact that that's exactly what GMTV (and TV-am) originally was would be lost on 99.9% of average viewers, of course.


I don't think that the average viewer would have realised that GMTV (or even TV-am) was originally a separate broadcaster. Most viewers would have just thought it was a programme on ITV


All of which I have already acknowledged - In both the final sentence of my paragraph that you have quoted there, and also in the 2nd paragraph of my post which you haven't quoted.

You were suggesting that the reason for GMTV being axed was that it had "TV" in the name.

I was merely stating that I didn't think that was the reason for it being axed, which you also haven't quoted.
Rolling News870 posts since 27 Dec 2015
Central (East) East Midlands Today
GMTV felt very empty towards the end. You could tell it was finishing soon.


I might be wrong but I believe towards the end it had been evicted from Studio 5 and was sharing a studio with Loose Women.

they did, they moved to studio 3 between june and the end of the program

Wasn't that when they dropped the separate news summary at the TOTH and stopped using separate presenters for the 6-7 hour?
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watchingtv gave kudos
TIGHazard544 posts since 3 Jan 2014
Tyne Tees Look North (North East)
I suppose that a name which ends with "...TV" arguably sounds too much like a channel/station/broadcaster in its own right, rather than a mere "programme on ITV". The fact that that's exactly what GMTV (and TV-am) originally was would be lost on 99.9% of average viewers, of course.



I don't think that the average viewer would have realised that GMTV (or even TV-am) was originally a separate broadcaster. Most viewers would have just thought it was a programme on ITV, so I don't think the fact that it had "TV" in name had anything to do with GMTV being axed.


When everything was regional they might have. When it all became merged I think people assumed it had been merged into ITV as well.