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Ne1L C1,151 posts since 11 Sep 2011
Problems with the general darkness aside I'm never not amazed by how awful the Daybreak launch studio was. I appreciate they had to work with the awkward shape of studio 7 but the whole launch set up looked so nasty on screen. GMB's studio was a night and day (literally) improvement on Daybreak's.


It left me feeling cold.
kernow1,371 posts since 18 Jan 2006
The final incarnation of Daybreak (launched 7 years ago today, and just 2 years after the axing of GMTV) was GMTV in all but name (in terms of the studio, titles, theme music and logo), so I reckon by that point they were probably regretting the axing of GMTV, together with the drastic changes which followed with the original launch of Daybreak, which resulted in Daybreak's performance being worse than GMTV, so were trying to recover some of that audience by making it as similar to GMTV as possible.

1
DJ Dave gave kudos
Whataday10,218 posts since 13 Sep 2001
HTV Wales Wales Today
Yeah it was just a crap set and a bad use of the space.

Remember when GMTV plonked its sofa and a table in Studio 7 for a couple of days and everyone said it should have stayed there?



Really what they should have done is built a more conventional set with windows which gave a glimpse of the view. Sunday Scoop did this and looked so much more homely (if a little cluttered).

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DeMarkay and Ne1L C gave kudos
Andrew13,823 posts since 27 Mar 2001
Yorkshire Look North (Yorkshire)
The thing I didn't like about the end of GMTV is that is was around for 17 years and even if it had become a toxic brand ITV gave it no send off, Claire Nasir said it was her last weather forecast during the day and then the last 10-15 minutes they said it was the last show and had Andrew Castle's daughter singing and wished good luck to Daybreak and played the theme with the crew waving bye and that was it. TVAM, Daybreak version 1 with Adrian & Christine and version 2 with Aled & Lorraine were given proper send off and best bits etc but GMTV just faded away with a whimper.

Every time one of the presenters left, they gave them a send off with a montage and mentions of highlights etc. By the time the show ended there had been many of these.
Andrew13,823 posts since 27 Mar 2001
Yorkshire Look North (Yorkshire)
I think Daybreak was doomed from the start due to constant efforts to undermine it. For some reason the press just had it in for the show, with constant negative stories about ratings and the presenters.

Yes the papers really went for it, constantly publishing ratings,

It was almost as if viewers who were watching, were constantly being told to stop watching as nobody else was.

The second Daybreak was obviously a panic move, and in the history of TV, I bet hardly anyone remembers it.
VMPhil9,928 posts since 31 Mar 2005
Granada North West Today
I think Daybreak was doomed from the start due to constant efforts to undermine it. For some reason the press just had it in for the show, with constant negative stories about ratings and the presenters.

For what it’s worth, I rather liked it. Adrian and Christine worked well, the look of the show was relatively slick (certainly compared to what came before and also the competition) and it had a decent mix of stories and features. At the time I had a job that required being up stupidly early and it was always my choice of show whilst getting ready to leave the house.

The studio was obviously an issue being so dark, and any attempts to fix that were poorly done - however once it was light it looked stunning. A pitch black view partially obscured by orange panels wasn’t a good look.

I reckon if Daybreak had never happened, and Piers and Susanna left GMB, Christine and Adrian would probably be a decent replacement. Given all the bad press, I’m pretty sure they still had some of the highest ratings for ITV Breakfast post-GMTV didn’t they?

I agree with you on everything but the studio. I actually liked how they didn’t have the usual garish bright background that breakfast shows had, instead it was actually how it looked outside at that time, and got lighter as the morning went on. An unfortunate side effect of that was the reflections on the windows, which is one of the reasons why they eventually covered up the view on dark mornings.


The rest of the set design was very modern looking - it was such a breath of fresh air compared to GMTV and Breakfast, and looked great in HD.

It’s amazing looking back now how many changes happened in that five year period from 2009–2014. 2009: new GMTV look, 2010: Daybreak, 2011: Adrian and Christine leave and we have the Kate and Dan era, 2012: Daybreak 2.0, 2014: GMB. Compared to that the last five years have been pretty stable!
2
DeMarkay and Brekkie gave kudos
kernow1,371 posts since 18 Jan 2006
The thing I didn't like about the end of GMTV is that is was around for 17 years and even if it had become a toxic brand ITV gave it no send off, Claire Nasir said it was her last weather forecast during the day and then the last 10-15 minutes they said it was the last show and had Andrew Castle's daughter singing and wished good luck to Daybreak and played the theme with the crew waving bye and that was it. TVAM, Daybreak version 1 with Adrian & Christine and version 2 with Aled & Lorraine were given proper send off and best bits etc but GMTV just faded away with a whimper.

Every time one of the presenters left, they gave them a send off with a montage and mentions of highlights etc. By the time the show ended there had been many of these.


When GMTV ended, I remember it being mentioned that they weren't allowed to give it any kind of special send-off.

All that happened on the final show was a brief goodbye at the end with all the presenters, staff and crew in the studio, followed by the original theme music to close the show.

freddied056609 posts since 29 Dec 2016
Meridian (South) South Today
The Daybreak set was much better in the dark if there was the same setup as in these videos. With the light panels it would’ve been just fine, removing the panels when it got light (which for some reason they didn’t do in the first clip). Imho they should’ve kept Dan and Kate, possibly making it a bit more GMTV-like. Really though I think they should’ve kept GMTV


https://youtu.be/i7Xl5_D-pSg
https://youtu.be/52pDqUR_h7Y
Lou Scannon1,215 posts since 1 Jan 2016
HTV West Points West
I suppose that a name which ends with "...TV" arguably sounds too much like a channel/station/broadcaster in its own right, rather than a mere "programme on ITV". The fact that that's exactly what GMTV (and TV-am) originally was would be lost on 99.9% of average viewers, of course.

Once ITV plc bought the company, maybe there was a desire to give it a purely "just a programme"-sounding name to assert their ownership. (Despite the fact that what most viewers had always percieved as "just a programme" anyway having always had an arguably "channel"-sounding name had never caused the world to spin off its axis).

ITV really should've just renamed it, but changed little/nothing of the overall look, feel, format etc. The fact that that's exactly what the final incarnation of Daybreak was, proves this point.

I assume that the further renaming (to GMB) became necessary because "Daybreak" had become a toxic brand due to perceptions created during the unloved mk1 incarnation being irreversibly associated with it, which was damage that the GMTV-alike incarnation couldn't succeed in undoing.
EUropean. Gashead. Whovian. Grammarist. Pedant. Liberal. Ectomorph. Secularist. Vegan.
kernow1,371 posts since 18 Jan 2006
I suppose that a name which ends with "...TV" arguably sounds too much like a channel/station/broadcaster in its own right, rather than a mere "programme on ITV". The fact that that's exactly what GMTV (and TV-am) originally was would be lost on 99.9% of average viewers, of course.



I don't think that the average viewer would have realised that GMTV (or even TV-am) was originally a separate broadcaster. Most viewers would have just thought it was a programme on ITV, so I don't think the fact that it had "TV" in name had anything to do with GMTV being axed.

If they didn't want programmes with "TV" in the name, then they wouldn't have renamed Channel Report as "ITV News Channel TV" a few years later.
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Brekkie gave kudos
Andrew13,823 posts since 27 Mar 2001
Yorkshire Look North (Yorkshire)
I suppose that a name which ends with "...TV" arguably sounds too much like a channel/station/broadcaster in its own right, rather than a mere "programme on ITV". The fact that that's exactly what GMTV (and TV-am) originally was would be lost on 99.9% of average viewers, of course.

Once ITV plc bought the company, maybe there was a desire to give it a purely "just a programme"-sounding name to assert their ownership. (Despite the fact that what most viewers had always percieved as "just a programme" anyway having always had an arguably "channel"-sounding name had never caused the world to spin off its axis).


I seriously doubt that that had anything to do with it.

People forget how GMTV was attracting negative headlines, and once Breakfast dumbed down, it started to attract former GMTV viewers who would never have watched Breakfast News.

It was that usual thing where people see a declining show, so want to make a change, but invariably the new show does worse. It happened on Channel 4 as well where a tired Big Breakfast did better than Rise
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Brekkie gave kudos