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GMTV (1993 - 2010)

The End (November 2005)

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NG
noggin Founding member
Lester posted:
I hope they keep the sun logo though but update it to make it more modern. Branding companies are too trigger happy with getting rid of good logos.

Yep - though it is important to separate branding (which permeates the entire operation) from the logo. The brand is not the logo - and the logo is not the brand.

However with the "sunrise" motif being so flexible and iconic - even if they do ditch the current logo - keeping a sunrise element is likely I would have thought?
:-(
A former member
It would be nice to keep the GMTV logo but make it more clean so to speak. Although i've always wondered why they use the block GMTV logo on promos, maybe we could see that as part of the new look?
FA
fanoftv
onetrickpony posted:
It would be nice to keep the GMTV logo but make it more clean so to speak. Although i've always wondered why they use the block GMTV logo on promos, maybe we could see that as part of the new look?


It is strange how they brought in that block logo. I've never seen what's been wrong with using the sun logo on trails.
That's why I went for using a shape with a sun shining through for my GMTV mock. To keep the sun present but move it on.
JC
JCB
This article on Media Guraden raises a good point regarding the differences between GMTV & 'The One Show'

That's really the show GMTV should be looking to for inspiration IMO - It's populist but not completely thick a la GMTV.
BR
Brekkie
Well if Red Bee are involved it'll be bye bye to the GMTV brand. After all, what on earth does that mean?

So it'll be rebranded to state the bloody obvious - so "Bland Breakfast Broadcasting" it is then!
MT
Mr T
I think that it is excellent that GMTV is getting a total relaunch and this is what will steer the programme forward, and what's even better is that they know they are flagging so they need to do something which is half way to a solution. I am not sure about red bee media though i mean look at itv not the best is it?
I hope they stay close to the original sun logo but bring it into 2009 with a fresher look and a much more sophisticated graphics package.
AN
anoilyrag
matty t posted:
with a fresher look and a much more sophisticated graphics package.


That's the point, it's about a root and branch refresh which can't happen at present. It sometimes takes a third party to educate you on your errors.
TO
Tom0
Two interesting quotes in one of the articles:

Quote:
This means that a decision about who will replace Fiona Phillips as the main female presenter will be delayed until the scale of changes is decided.


Quote:
The role John Stapleton, the main presenter of GMTV's 6am-7am news hour, is also unlikely to be altered in the shakeup.


Both may be linked, Penny Smith to finally move up to GMTV Today?
AN
anoilyrag
Tom0 posted:
Two interesting quotes in one of the articles:

Quote:
This means that a decision about who will replace Fiona Phillips as the main female presenter will be delayed until the scale of changes is decided.


Quote:
The role John Stapleton, the main presenter of GMTV's 6am-7am news hour, is also unlikely to be altered in the shakeup.


Both may be linked, Penny Smith to finally move up to GMTV Today?


Or Penny to move to newsreading only?
TO
Tom0
anoilyrag posted:
Tom0 posted:
Two interesting quotes in one of the articles:

Quote:
This means that a decision about who will replace Fiona Phillips as the main female presenter will be delayed until the scale of changes is decided.


Quote:
The role John Stapleton, the main presenter of GMTV's 6am-7am news hour, is also unlikely to be altered in the shakeup.


Both may be linked, Penny Smith to finally move up to GMTV Today?


Or Penny to move to newsreading only?


Please tell me thats not going to happen? That would just be ridiculous treatment of her, shes been there since 1993, she deserves a lot better than being stuck behind a desk for about 10 minutes per show per morning. That would be a great thanks for all her hard work over the years ...
FN
FromtheNorth
Oh dear... Red Bee are involved...

So we can expect a new GMTV logo appearing in lifestyle idents, burnt onto toast as it pops out of toaster as the family eat breakfast... Forming from the steam of a coffee pot.. falling from a cereal box... being delivered by on the side of milk bottles by the milkman... on letters with the postman... etc etc

I know it's been around since 1993... but I like the simplicity of the GMTV logo...

.... Hope they have some non-childrens shows at the weekend.
BR
Brekkie
FromtheNorth posted:
So we can expect a new GMTV logo appearing in lifestyle idents, burnt onto toast as it pops out of toaster as the family eat breakfast... Forming from the steam of a coffee pot.. falling from a cereal box... being delivered by on the side of milk bottles by the milkman... on letters with the postman... etc etc


... or rather than nicking The Big Breakfast's ideas they could just rename themselves GM:TV instead.

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