Anybody got any knowledge or inside information on any pending ITV 1 GMTV refresh or relaunch studio or titles wise ? Must be ready for a new look by now ?
How long ago is it since the last major alterations to Breakfast Television ? With ITV now controlling the majority of GMTV shares I wonder wether or not they will start to have any say in how the programme looks on screen ?
Will the name ITV Breakfast or something to do with ITV ever replace the GMTV name ?
Just wondered because doesn't ITV now contol the majority of ITN News programmes on ITV 1 I. E. ITV News, ITV Central Tonight, ITV Calendar etc ?...
I hope they don't change it. And if they did, they probably wouldnt call it ITV Breakfast as its BBC Breakfast on the other side. I tihnk it was 2001 when GMTV had its last refresh. It would be better if GMTV got 4 parts to it, but its a small studio (With WT, LK Today and the News and weather built in different places around the studio.
I don't really care about the set though, its new graphics and titles i would like to see.
Has anyone else noticed that the promos for GMTV and the visitors are all different. It isnt costant. All different designs.
The studio is that small ! Look at ITV London Tonight that's smaller and it has a massive projection screen so there's no reason why GMTV can't install two of these screens but of a smaller size if not enough room & have a live view behind the presenters instead of the awful false image of well I don't know what it's meant to represent currently on view in the windows at present.
When GMTV launched they had the fireplace set at the start of the programme and the set where the sofa was, they even had a kitchen area etc so they had plenty of room then having different sections of the studio.
If the studio is that small there is always the area where pop groups etc perform which is just waste of large area of space, that area is used maybe once or twice a week at the most I bet.
GMTV needs to experiment with different studio set ups etc , a lot of the ITV Local News studios are a lot smaller but manager to have presenters stood up at plasma screens or presenting from different sections of the studio.
Titles don't match, studio doesn't match the titles, nothing is at co-ordinated, GMTV should have one logo, one image, no continuity with anything. I like viewing and enjoy GMTV but somebody does need to step in and sort it out.
Make a start by giving it a new programme editor, somebody who will experiment and bring it bank up to date.
For me I think that GMTV has lost its competition, when you consider that Breakfast now is virtually a total clone. Maybe that will change soon, we don't know.
I think the greatest competition that it's had is from the launch of Breakfast with Sophie Raworth and Jermemy Bowen as it offered something towards the same audience, but something that bit unique, and in my opinion that best that BBC Breakfast has been.
Plus at that time The Big Breakfast was still on air, I know it's not the same audience, but that and even RI:SE offered a fight for some of the viewers that GMTV don't have to fight as heavily for.
Then you've got the lack of money due to the phone in competition saga, but I'm sure it will pick up soon.
When they get a new set, it isn't really a new set. They get new walls, backdrop, sofa etc but the concept remains the same, ie sofa in front of backdrop, newsdesk and weather screen in the same place. I don't think there is anything wrong with it and its iconic of GMTV so should never be changed, just updated from time to time. The current set was done back in 2004 and IIRC they used to experiment with the lighting which only now happens on The Sunday Programme.
GMTV's priority should be graphics. The graphics are so sloppy at the minute, they have about 3 different logos, 2 sets of astons and headline astions which don't fit in. Its all well and good changing them to fit in with an event they may be reporting but the generic ones need sorting. The theme tune also needs to be the same.
It all happened when they brought in the current "titles" if you can call them that.
GMTV may have lost its competition but that is no reason why they should have become complacement which they have become !
Wether competion from BBC Breakfast, or the ex Channel Four ri;se, The Big Breakfast or The Channel Four Daily, No excuse not to bother investing in it's programmes or company.
Will GMTV continue to blame the loss of it's phone competitions for the loss of investing money in it's brand ?
It can't be any worse if ITV stepped with a Generic Look rebranding GMTV with it's ITV image or a studio which looks no dfferent to how ITV rebranded all the sets in the Local Studios
For me I think that GMTV has lost its competition, when you consider that Breakfast now is virtually a total clone. Maybe that will change soon, we don't know.
I see what you mean but effectively that means GMTV has
gained
competition, in that Breakfast is aiming more at the same audience (if slightly more middle class) than GMTV is (I seem to remember reading that they were roughly on a par ratings-wise these days). Previously the BBC's offering has aimed at a completely different type of audience to GMTV, and GMTV always outperformed Breakfast. If anything they should be acting more competitively now than ever.
I agree about the Raworth/Bowen era of Breakfast being the best, it really did feel fresh, whilst also doing the news properly. It achieved a good balance. These days it's far too fluffy for my liking.
Yep - and important to remember that GMTV are now being consistently beaten in the ratings by Breakfast - who do a decent news service in the early morning, and then do similar showbiz and chat once News 24 have left in the final 45 minutes. I think many here are still under the impression that GMTV are the leading breakfast TV show in the UK and Breakfast are the also runs - that is the opposite to the current situation...
Breakfast has a much simpler set, and a much simpler format, but the consistency - and the ability to do news well on hard news days, whilst being flexible enough to have fun, coupled with news, sport, business and weather presenters with some character mean that GMTV have quite a lot to reclaim. GMTVs decline may be linked to the premium rate phone calls - but I think the service feels pretty disjointed these days - and the set is really cluttered and dated (it was dated when it was introduced IMHO - very faux living room)
Hear hear noggin ! very well put but at the same time very true
GMTV has become very sloppy and needs to pick its self up, I still same a new presentation / programme editor is needed for any major change because I don't think the other one wil do anything different in case his wife who is one of the presenters doesn't like it ?
I also feel that the Newshour was a lot better produced when Reuters where involved in it
Another possibility could be why not brand the GMTV Newshour the ITV Newshour, And let ITV News produce the news for GMTV for the first hour of transmission and then let ITV News produce news bulletins on the hour and half hour etc duriing GMTV Today, Because the Local News on GMTV is produced by ITV News anyway so why not let them produce the national news for GMTV as well ?
Another possibility could be why not brand the GMTV Newshour the ITV Newshour, And let ITV News produce the news for GMTV for the first hour of transmission and then let ITV News produce news bulletins on the hour and half hour etc duriing GMTV Today, Because the Local News on GMTV is produced by ITV News anyway so why not let them produce the national news for GMTV as well ?
Don't forget that the local news ISN'T produced by ITV News in the UTV and Scottish/Grampian regions - in those areas it is produced by an independent company.
Who owns GMTV these days? ISTR that they resisted ITV branding - even extending to GMTV2 replacing ITV2 - because they weren't part of ITV Plc - is this still the case?
Don't forget that the local news ISN'T produced by ITV News in the UTV and Scottish/Grampian regions - in those areas it is produced by an independent company.
Yes its produced by MacMillan Media up here and branded GMTV Scotland.
My old mate Marie Clair used to read the bulletin when STV produced them, but she said no one ever watched. I told her I did, but that wasn't quite true.