RD
You're prejudging the success of a new breakfast show on the basis of a 270 x 90 pixel jpg?
If that is the logo, I don't hold out much hope for the programme if that is the best they can come up with!!
You're prejudging the success of a new breakfast show on the basis of a 270 x 90 pixel jpg?
SE
You're prejudging the success of a new breakfast show on the basis of a 270 x 90 pixel jpg?
only on TV Forum
Square Eyes
Founding member
If that is the logo, I don't hold out much hope for the programme if that is the best they can come up with!!
You're prejudging the success of a new breakfast show on the basis of a 270 x 90 pixel jpg?
only on TV Forum
BR
Yes, but would they be as stupid to do that? What benefit would that have to them or their viewers? None at all
Even if they did what would they do until the start of the next networked programme? Jeremy Kyle will start when ITV are ready for it.
I wasn't saying they will - or should - do that, but that if they were set on a 09:30 finish (or rather 09:30 start for the next programme) they could 'bully' STV and UTV into staying put until the programme was finished.
I don't see why whether Jeremy Kyle begins at 9.25 or 9.30am is so important - the 9.25am start is hardly an issue considering ITV have been using it for a couple of decades.
All it means is STV and UTV have the
right
to opt out at 09:25? Presumably they don't
have
to have an actual end to programming under Ofcom's rules, too? So theoretically they could end the morning franchise mid-sentence should they want?
Yes, but would they be as stupid to do that? What benefit would that have to them or their viewers? None at all
Even if they did what would they do until the start of the next networked programme? Jeremy Kyle will start when ITV are ready for it.
I wasn't saying they will - or should - do that, but that if they were set on a 09:30 finish (or rather 09:30 start for the next programme) they could 'bully' STV and UTV into staying put until the programme was finished.
I don't see why whether Jeremy Kyle begins at 9.25 or 9.30am is so important - the 9.25am start is hardly an issue considering ITV have been using it for a couple of decades.
AB
The issue is that at 9.25am, STV, UTV and Channel become legally responsible for broadcasting in their areas.
If Lorraine ran until 9.30am, theoretically these stations could jump out 5 minutes early - but in practice they aren't completely stupid. Whether they might argue against a schedule change to simply try to assert what power they still have within ITV Network is another matter.
What could cause a legitimate dispute would be a move to distribute advertising time differently if it left STV/UTV/Channel with a little less.
If Lorraine ran until 9.30am, theoretically these stations could jump out 5 minutes early - but in practice they aren't completely stupid. Whether they might argue against a schedule change to simply try to assert what power they still have within ITV Network is another matter.
What could cause a legitimate dispute would be a move to distribute advertising time differently if it left STV/UTV/Channel with a little less.
IS
It seems unlikely that ad breaks would be a problem, it's unusual for ITV to have one at that time (between 0925 and 0930). Lorraine Kelly's programmme can come off air at 0927 followed by adverts followed by the next programme. Why would the other 3 companies have a problem with that?
The issue is that at 9.25am, STV, UTV and Channel become legally responsible for broadcasting in their areas.
If Lorraine ran until 9.30am, theoretically these stations could jump out 5 minutes early - but in practice they aren't completely stupid. Whether they might argue against a schedule change to simply try to assert what power they still have within ITV Network is another matter.
What could cause a legitimate dispute would be a move to distribute advertising time differently if it left STV/UTV/Channel with a little less.
If Lorraine ran until 9.30am, theoretically these stations could jump out 5 minutes early - but in practice they aren't completely stupid. Whether they might argue against a schedule change to simply try to assert what power they still have within ITV Network is another matter.
What could cause a legitimate dispute would be a move to distribute advertising time differently if it left STV/UTV/Channel with a little less.
It seems unlikely that ad breaks would be a problem, it's unusual for ITV to have one at that time (between 0925 and 0930). Lorraine Kelly's programmme can come off air at 0927 followed by adverts followed by the next programme. Why would the other 3 companies have a problem with that?
:-(
A former member
legal battle...... court case.... it just adds more fuel to the fire.....
AB
If the break pattern or the schedule were to change in such a way that there were more adverts before 9.25am - and consequently fewer between 9.25am and 10am - I cannot imagine STV and UTV being very happy...
Remember, until not terribly long ago, breakfast wasn't even seen as part of the ITV family - more a separate channel than a distinct franchisee.
9.25am is a historic legacy. The end time of TV-am based on the fact that regional contractors normally came on the air for Schools at 9.30am. In 1991, before the C3 franchises were advertised, the ITC considered whether to change the times of the breakfast franchisee but decided against this - not even going for a more logical time like 9.15am or 9.30am. In any normal world now, the time Lorraine ends and the time JK begins would depend on nothing more than the normal rules of scheduling.
The potential issue now with the complete integration of GMTV into ITV1 is this. ITVplc - through a combination of its regional licences and a breakfast licence which requires regional news - can now run ITV1 as a fully joined up 24/7 channel in England, Wales and the Borders. And in practice has the right to run ITV1 on the rest of the network from 6 - 9.25am. Ofcom has proposed that from 2014 there are four 24/7 C3 licences - one for each of the nations - effectively as a clearing up exercise. Of course, whether ITV1 and the C3 network are still linked by then, who knows????
Remember, until not terribly long ago, breakfast wasn't even seen as part of the ITV family - more a separate channel than a distinct franchisee.
9.25am is a historic legacy. The end time of TV-am based on the fact that regional contractors normally came on the air for Schools at 9.30am. In 1991, before the C3 franchises were advertised, the ITC considered whether to change the times of the breakfast franchisee but decided against this - not even going for a more logical time like 9.15am or 9.30am. In any normal world now, the time Lorraine ends and the time JK begins would depend on nothing more than the normal rules of scheduling.
The potential issue now with the complete integration of GMTV into ITV1 is this. ITVplc - through a combination of its regional licences and a breakfast licence which requires regional news - can now run ITV1 as a fully joined up 24/7 channel in England, Wales and the Borders. And in practice has the right to run ITV1 on the rest of the network from 6 - 9.25am. Ofcom has proposed that from 2014 there are four 24/7 C3 licences - one for each of the nations - effectively as a clearing up exercise. Of course, whether ITV1 and the C3 network are still linked by then, who knows????
CC
You're prejudging the success of a new breakfast show on the basis of a 270 x 90 pixel jpg?
I'm glad someone said it - that is just a snippet of what is to come and doesn't give any indication of the graphics package or on screen look. I'm sure you'll be pleasantly surprised on the 6th September.
More announcements to come in the coming weeks so watch this space.
If that is the logo, I don't hold out much hope for the programme if that is the best they can come up with!!
You're prejudging the success of a new breakfast show on the basis of a 270 x 90 pixel jpg?
I'm glad someone said it - that is just a snippet of what is to come and doesn't give any indication of the graphics package or on screen look. I'm sure you'll be pleasantly surprised on the 6th September.
More announcements to come in the coming weeks so watch this space.