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GMTV (1993 - 2010)

The End (November 2005)

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JO
Joe
MediaGuardian has a story with good details too.
ST
steddenm
Didn't BBC Radio Scotland have a programme called Daybreak, which was their breakfast news?
JO
Joshua
I really do like the name Daybreak. Not sure about the logo though, seems like they've tried to be simple but it reminds me of the Sky font. Plus, interesting colour - purple.
WA
watchingtv
The Daybreak logo reminds me of the Purple Teletext.

I like the current GMTV logo since 2009 especially when added with the clock during the programme.
DA
davidmcg
House posted:
http://images.digitalspy.co.uk/10/27/broadcasting_daybreak_logo.jpg

I have to say I don't like that - I don't like any of the brand. "Daybreak" feels like a UKTV channel to me and that logo - the colours and the font - feel poorly designed and reminds me of a "family friendly" line of products Sainsbury's used to sell. I'll wait to see it on-screen, though, and for all we know it will change.


Reminds me of a more rounded teletext logo

http://www.2db.co.uk/images/our_affiliates/logo_teletextlimited.gif

EDIT: Damm beaten to it
BE
Ben Founding member


is that the actual music ?


Don't be daft, that was the music used on TV-am's Daybreak programme.
JV
James Vertigan Founding member
http://hub.tv-ark.org.uk/images/itvbreakfast/tvam_images/daybreak-01.jpg... and here's what the logo looked like - different colours and a less rounded font!
ST
Stuart
http://images.digitalspy.co.uk/10/27/broadcasting_daybreak_logo.jpg

That logo typeface looks more like Sky's corporate font than anything else I've seen recently!

http://inlinethumb29.webshots.com/47068/2290757190106615771S425x425Q85.jpg
LL
Larry the Loafer


Did anybody else mistake this for a mellow theme tune of Are You Being Served at first?
BP
bpmikey
I don't think that people should get too het up on the logo at the moment - it may just have been released so that there is something official but I would think things may change many times before september. I like the actual font, looks like a newsy version of This Morning which seems to fit well with what ITV are trying to achieve. I can imagine that the purple background wont be a solid colour - gradiented most probably or perhaps a graphical view of the Thames to tie in with the new studio. Maybe not even purple! (a colour rarely used on breakfast TV)

I am very excited about the music. I would expect it to be a complete new tune rather than a reworking of GMTV. However, I would like it to see a catchy tune that could then be reworked when revamps are needed - much like BBC News, This Morning, Blue Peter, GMTV, ITV News.....

And with the studio, I am wondering whether there will be a sofa? Desk? Both?? It would be nice if an actual 'set' could be put into the studio, not just simply placing a desk infront of the backdrop/window which would look cold imo. Guess we will just have to wait and see! Never the less, exciting times ahead! Brill name bw!
ST
Standby
Delete
Last edited by Standby on 9 July 2010 5:19pm
ST
Standby
Nice font, hate the purple. Hope purple doesn't feature in this new look - I can't see the colour working at breakfast time.

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