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GMTV (1993 - 2010)

The End (November 2005)

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NG
noggin Founding member
Chie posted:
noggin posted:
The point about Focus groups is more to find out what they DON'T like. If you have a great idea - but lots and lots of people react negatively to it in groups - then there could be a reason for that, and you need to re-think.

The ratings, after all, are one big focus group...

No, that's precisely why focus groups are meaningless. They operate in a group.

You'd have to sit people down individually and ask them what they think in order to get meaningful results out of them.


That's how some focus groups work.
EX
excel99
m_in_m posted:
Square Eyes posted:
House posted:
Pete19 posted:
That's a goodbye then to Kate Garraway IMO.

I think Emma and Helen will be the ones to stick around. If Emma doesn't move to ITV News.


I suspect Emma will leave GMTV and join ITV News as their lunchtime host, though the story will be sold as "Emma joins ITV News" rather than "Emma leaves GMTV", and that Helen will be Christine's main stand-in. Anyone have any ideas of who will be Adrian's stand-in, seeing as both Andrew and Ben are leaving?

I think Kate will leave and end up off-contract with ITV, probably appearing as a regular on Loose Women and the like.


How about the idea of Holly & Phil covering the Breakfast show when Adrian & Christine are off ? Eamon & Ruth could then present This Morning. They wanted more synergy between the daytime shows, so there you have it. Very Happy


That surely is more damaging to TM - would potentially reduce Holly & Phil presenting by 4 or more weeks. Also Eamonn also has Sunrise over on Sky.

Eamonn has done both Sunrise and This Morning on the same day in the past, and I'm guessing he will do this summer
BR
Brekkie
Inspector Sands posted:
Standby posted:

But GMTV is not obscurity.

Comparatively it is..... and if the new programme flops it definitely will be!

Although the average audience is much lower, over the course of the programme GMTV would get as many eyeballs on it as The One Show - it's just most only watch for 15-30 minute, rather than the full show.

I'd imagine though Adrian and Christine will be new to many GMTV having been hidden away on some obscure filler show whilst many GMTV viewers are watching Emmerdale.
ST
Stuart
Brekkie posted:
I'd imagine though Adrian and Christine will be new to many GMTV having been hidden away on some obscure filler show whilst many GMTV viewers are watching Emmerdale.

I'm not sure a primetime audience of 4.62m counts as a 'filler show'.

If the audience for ITV's new breakfast offering is entirely different to that of 'The One Show' (as you seem to imply), then
CB may not be quite the catch they imagined.
LI
littlesmegger
For me, The One Show felt to me like a mis-timed breakfast/morning product anyway, so if they make their presenting along the line of what they're used to anyway, it should work in the programme's favour.

Plus, the idea of GMTV viewers finding the One Show 'obscure' while watching Emmerdale, makes out that GMTV viewers don't know what BBC One is! Laughing
MA
Markymark
littlesmegger posted:


Plus, the idea of GMTV viewers finding the One Show 'obscure' while watching Emmerdale, makes out that GMTV viewers don't know what BBC One is! Laughing


You've obviously never met my Mother In Law then ! Very Happy
IS
Inspector Sands
Chie posted:
You'd have to sit people down individually and ask them what they think in order to get meaningful results out of them.

No-one's actually said it will be a focus group though, 'opinion poll' does suggest to me people with clipboards as you suggest
CH
Chie
noggin posted:
That's how some focus groups work.

But that's not called focus grouping, it's something else.

Never mind.
NE
newsatten
Didn't get a chance to catch GMTV this morning - were the changes Cross Channel told us about anything big?

Also, I knew ITV News would mention the Christine news on the Lunchtime News - well they do like to have a little bit of a bragg about it! Laughing
EX
excel99
John Stapleton to be retained as Adrian Chiles's cover according to this article
http://www.guardian.co.uk/media/2010/jun/21/christine-bleakley-alan-yentob-itv
IS
Inspector Sands
Chie posted:
noggin posted:
That's how some focus groups work.

But that's not called focus grouping, it's something else.


Thought this quote from today's Media Guardian might interest you
ITV director of factual and daytime Alison Sharman – who is overseeing the relaunch - told staff earlier this month: "Based on the feedback we have gained from viewer research and from the listening groups, almost universally, the need for a new look and feel to the programme is paramount. Included in this is an opportunity for a new name – a new brand."
http://www.guardian.co.uk/media/2010/jun/21/christine-bleakley-alan-yentob-itv
NE
newsatten
excel99 posted:
John Stapleton to be retained as Adrian Chiles's cover according to this article
http://www.guardian.co.uk/media/2010/jun/21/christine-bleakley-alan-yentob-itv


as expected really. It's who will be Christine's that will be more intresting - Helen I think could be a posibilty.

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