GMTV (1993 - 2010)

'The Early Show' I hope The Sun made that one up.

ITV should call the whole programme 'Daybreak', which was the title of the news hour on TV-am.

I think too many people can still remember 'Good Morning Britain' for that to work. It would only seem original to younger viewers who have never heard the title before.

'ITV Day' is just pathetic and 'Today' is equally lazy and uninspiring.

Getting rid of the name GMTV for me would be a very bad move, although sometimes its good to start afresh.

Good Morning Britain - why hark back to the old days, can't see it happening myself
Today - we already have Today on Radio 4
Early Show - No
ITV Day - doesn't sit right

Other possibilities - DayBreak, First Edition, Good Morning UK, Morning Live,

Infact the possibilities are endless, I just hope they make the right choice and stick with GMTV

The Early Show is the name of the CBS (in the United States) morning programme. A programme which, by the way, is consistantly far behind rivals Good Morning America and NBC's Today, and for which there's newspaper suggestions Britain's Got Talent judge Amanda Holden, who is a correspondent for the show, will be presenting when one of the presenters goes on maternity leave. Amanda of course having the journalistic experience of a mouse. Or Myleen Klass for that matter.

What do you mean HD servers? Not that techy I'm afraid !

I wonder if we can expect This Morning to go HD from September also ?

I'm quite amazed how quickly ITV have adopted HD this year... very late in the day compared with the US and Oz but we are getting there slowly

I presume it is because they now have a presence on Sky, there wasn't a huge amount of point when they were on the red button for the few Freesat HD viewers they had, plus the soon to launch presence on Freeview HD. Now, more than a few months ago, is the time to start ramping up HD content, and giving the Beeb the kick up the backside it needs to speed up its HD offerings.

Never really been keen on the GMTV name, possibly due to the fond memories I have of TV-AM, so a fresh start is a good idea. They never really recovered from the phone-in scandal, so a clean break would probably make more sense, and give the stale offerings on UK breakfast TV a much needed revamp, especially if they go all out for promoting it, which they inevitably will. Maybe, just maybe, this, in effect, new breakfast show will offer Breakfast some competition and a new audience (especially those from The Big Breakfast generation).

They could call it "AM-UK".

Except that wouldn't be original either - as John Craven did a "what would it be like if Britain had breakfast TV" piece on Saturday Swap Shop, where they built him a desk and he read news stories throughout the programme.

How many of you remembered that one?

HA!

I don't think that's true.

It's all a matter of taste isn't it - there are those who like what GMTV has to offer, and those who don't and regardless of any revamp, wouldn't watch it.

And in the world of TV, those not watching shows are generally considered more important than those that are. A name change and presenting a relaunch as a brand new show may bring in people who would never contemplate watching GMTV. Yes, it may also lose some of the GMTV faithful - but a relaunch under the GMTV brand might lose viewers anyway - so IMO it's a risk worth taking.

I think that Today could work, however, I still think that GMTV would work even with a full revamp - although if it is going to be a completely new show, they could be flogging a dead horse.


Whats definite though is that the first show in September should score some graet viewing figures with people tuning in out of curiosity to see Adrian. With this in mind, GMTV has to make the relaunch perfect first time - not adding bits and bobs throughout the months to follow.

Who will be fronting the newshour after Penny leaves?? I havent seen Helen for a few weeks.

Does Penny go this week as she is down on the website and there is no listing for friday eg 2moz

eg what?

I presume "2moz" is futuristic Chatspeak, (Which I believe isn't allowed) for tomorrow.