GMTV (1993 - 2010)

Thanks Charlie, almost did that myself. I've heard a few of the names but ITV Day isn't one of them and as for starting an hour later well I can honestly say I haven't heard that anywhere.

Are you at liberty to leak a few of the possible names?!!

ITV could get around this by just keeping the show running but having an ad break at 09.25 to slit show in too. I be honset STV has not opt out of that slot in over 10 years!

I Seen this morning the GMTV Election promo with John Stapleton and James Mates... It is almost like GMTV and ITV - one happy family!

Kay Burley would be a great host - the perfect way to waste lots of money as GMTV goes dramatically down hill under a new name and someone who has an ego as big, if not bigger, than Chiles himself!

On a serious note, GMTV's problems are purely reputation and content, nothing more. The current presenters - while not necessarily big names - are more than adequate for the job (perhaps excluding Ben Shepard) and a rebrand, change of timings and new presenters are in no way going to solve that.

I think merging it more with ITV as a whole is likely to devalue GMTV and it's content, not make it more newsy and reputable. Equally I'd not like "BBC Daytime" each morning, going from a Gordon Brown interview to To Buy or Not to Buy.

Also, merging it with ITV runs the risk of bringing down the look of the company as a whole if this relaunch isn't the magic potion that people are expecting (btw I hope it is, I personally like ITV/GMTV but have been pushed towards Sunrise this year).

But it doesn't... There's a transition to magazine/lifestyle content from 0830-0915 to warm into daytime.

What are you talking about? It was a hypothetical example, applying ITV's potential situation to the BBC.

I was saying I wouldn't want it to be seen as a single programme, which could happen to GMTV if some are to be believed. The type of content on Breakfast, even towards the end, is very different to other elements of BBC One during the day. As Jugalug said, it was a hypothetical example.

I'm sure GMTV only have a handful of adverts to show. Its almost the same ones every commercial break.....

Adios
Bassets soft and chewy vitamins
Special K
Slimfast (or whatever its called!)

soooooooooooooo annoying!!!

It seems to imply the core viewers are overweight mothers with malnourished children doesn't it!

Alison Sharman has confirmed that GMTV is to move to a HD Studio.

http://www.broadcastnow.co.uk/news/broadcasters/rumsey-named-gmtv-editor/5013556.article



It has also been confirmed that Loraine's show is to be a standalone daily live show.