Is a name change worth it once you get a well established brand?
Who knows what could happen? This is ITV we're talking about - they certainly weren't deterred from removing the well-established "ITN" brand from their news bulletins in favour of "ITV News".
I think thats something different though, that happened at a time when they wanted everything related to ITV to be under the same name, and ITN were no longer just providers of ITV's news output.
A name change for GMTV would probably just be the sake of it. They should keep the name as a safety net even if they do a complete overhaul of everything. Then if it doesn't work out, in true GMTV style they can just put it back how it was. GMTV had a shaky start and ditched everything new in favour of a TVAM style show. Another good example is when C4 axed Big Breakfast for RI:SE, and the initial format didn't work so they reverted to The Big Breakfast format but it never really took off in the same way.
Inevitably, even if they did change the name, the 'new' show will slip back into how GMTV is.
If TVam was still going, it would basically be what GMTV is today anyway. Is a name change worth it once you get a well established brand?
That's the thing though - it may be a well established brand, but it's not necessarily a brand people view positively. It's reputation for many now is basically lightweight fluff, and it's a reputation producers do seem to want to get rid off - but as long as it remained under the GMTV brand that might be easier said than done.
Publicity wise too having a new breakfast show, rather than just a relaunch, might bring in more intrigued new viewers too - even if the final products would basically be the same.
GMTV has always had a reputation of fluff. The BBC do news, whats the harm in ITV providing a lighter alternative? I really don't get the obsession with the insistence that GMTV needs to be a heavy news programme, or the myth that it once was.
The BBC do news, whats the harm in ITV providing a lighter alternative? I really don't get the obsession with the insistence that GMTV needs to be a heavy news programme, or the myth that it once was.
Um maybe because GMTV is behind BBC in the ratings? GMTV must go newsy if it wants to secure its future, whether you or i like it or not. The viewer obviously wants news, so why would ITV not want to explore this avenue with GMTV? A 'lighter alternative' as you put, would still leave GMTV flagging in the ratings.
GMTV used to be ahead in the ratings but it hasn't considerably changed. There is room for an alternative to BBC Breakfast and GMTV used to provide it well, but it has become very tired lately mainly due to the presenters, a dreary set and feeling quite formulaic. That doesn't mean they have to change the content to news, it just needs reinvigorating.
GMTV used to be ahead in the ratings but it hasn't considerably changed. There is room for an alternative to BBC Breakfast and GMTV
used
to provide it well, but it has become very tired lately mainly due to the presenters, a dreary set and feeling quite formulaic. That doesn't mean they have to change the content to news, it just needs reinvigorating.
But the viewer has evolved! You can't exactly say that the BBC has an exciting set can you! You say 'used', and that's exactly it! GMTV used to get good ratings on its fluffy output, however, now, news is preferred. No matter how newsy GMTV goes, It will still be a lighter alternative to Breakky anyway!!
GMTV has always had a reputation of fluff. The BBC do news, whats the harm in ITV providing a lighter alternative? I really don't get the obsession with the insistence that GMTV needs to be a heavy news programme, or the myth that it once was.
Lets compare GMTV to London's LBC Radio, the radio station used to be even more fluffy than GMTV with pointless waffle, after a relaunch by Global Radio in 2008, their Rajar at one point was over a million last year (London FM and national DAB combined) by changing the format to a newstalk one.
Now I'm not saying that GMTV should be as serious as Nick Ferrari's breakfast show, but as Breakfast has shown, there is a market in middle of the road news, with a bit of lifestyle at the tail end of the show.
Like Gavin, I'd try out the new GMTV with Adrian Chiles at the helm, I hope the female co-host is just as good.
GMTV used to be ahead in the ratings but it hasn't considerably changed. There is room for an alternative to BBC Breakfast and GMTV used to provide it well, but it has become very tired lately mainly due to the presenters, a dreary set and feeling quite formulaic. That doesn't mean they have to change the content to news, it just needs reinvigorating.
I agree it's definitely 'tired', 'dreary' and 'formulaic'. The programme looks like it's stuck in the 80s.
I'm not sure it needs to become a serious news prog (it never was), and I predict the new bosses don't want to turn it into that. I sense they want to keep the same GMTV 'mix', but make it slicker and better produced.
Hope they keep Andrew and Emma for a possible Saturday and Sunday and replacements
And bring Lorriane to the front line and make the show (6am - 9:30am), because without Lorriane doing the typical GMTV fluff - it leaves more time for interesting stuff and of course - I cannot emphasis the need for GMTV to move to Leciester Square Studios - would provide some stuff for 'Summer Concert' hugely popular with Breakfast shows and bring in a lot of money for the station. (Summer Concert would be great for GMTV reputation though - 8am concerts with popular stars) - think about it
