NG
No - they average across the whole programme for the headline figure, but there are also 1/4 hour breakdowns in the BARB reports, and you can get 15 second breakdowns if you really need them.
Assuming GMTV had the same audience level throughout (which they don't), a rating of 1m would possibly be made up of 7 lots of 1m people each watching 30 mins, therefore 7m people watching GMTV every morning.
Ah - but that is reach not viewing figures - which are also captured.
You have total audience ratings - which is the averaged number of people viewing across the duration of the show, you have share - which is this as a percentage of total people viewing TV, 15 (*) minute reach (which is the total number of unique viewers watching for at least 15 minutes) and also audience appreciation (sometimes called Audience Interest) which is a separate "How much I liked the show I was watching" figure.
(*) I think there may also be 5 minute reach figures available.
Most mainstream shows use total audience and/or share as a yardstick, whereas the digital continuous news channels usually use reach (though may compare ratings) AIs are often used to justify less popular, but very highly valued shows.
noggin
Founding member
The ratings for breakfast shows don't really work as they assume you watch the whole programme
No - they average across the whole programme for the headline figure, but there are also 1/4 hour breakdowns in the BARB reports, and you can get 15 second breakdowns if you really need them.
Quote:
Assuming GMTV had the same audience level throughout (which they don't), a rating of 1m would possibly be made up of 7 lots of 1m people each watching 30 mins, therefore 7m people watching GMTV every morning.
Ah - but that is reach not viewing figures - which are also captured.
You have total audience ratings - which is the averaged number of people viewing across the duration of the show, you have share - which is this as a percentage of total people viewing TV, 15 (*) minute reach (which is the total number of unique viewers watching for at least 15 minutes) and also audience appreciation (sometimes called Audience Interest) which is a separate "How much I liked the show I was watching" figure.
(*) I think there may also be 5 minute reach figures available.
Most mainstream shows use total audience and/or share as a yardstick, whereas the digital continuous news channels usually use reach (though may compare ratings) AIs are often used to justify less popular, but very highly valued shows.
:-(
I'm 22 and i have watched GMTV ever since the days of going to school. For me I watch it because of the following :
> News : it features news in the first hours, including sport and more political stories. They are delivered in away that is basic and different to the BBC, yet i am still up to date with the main news stories that others are covering.
> Topical/Social/Consumer : aimed mainly at women, but varied stories aimed at either young, male, female whatever that affect us all, or might do - such as bullying, weight, child tax credits, parenting, health, Martin Lewis and his money thing. I like the mix
> Light Entertainment/Celebrity : A mix of celebrity gossip, Carla or Ross in LA with updates, exclusive interviews with stars who are at the very forefront of news, or even going on to create headline from being on GMTV.
That's why I watch, and I'm not ashamed to say I like it. I don't want to watch something stiff, this is relaxed, given information that suits me, in away i understand - sadly the world is a complicated place. I don't watch Lorraine Kelly much as its not aimed at me.
TvGeek, your explanation (of "dippers") would explain why the format of BBC Breakfast is kinda repetitive hour-on-hour. But GMTV's format is less repetitive and broken up by the likes of Lorraine Live / Newshour / GMTV Today / etc........I.e. suggesting that GMTV retains its audience throughout the broadcast because the content differs considerably, whereas BBC News is a re-churn.
As a non-regular viewer of GMTV (except from Youtube clips which you guys here have directed me towards periodically), I have just sat through a few days of a-z GMTV, and found it woeful. And I am struggling to identify specifcally which audience it actually appeals to, if at all.
Whilst appreciating its not Newsnight or Panaroma, I just wonder what the current GMTV actually "delivers" to its audience.
As a non-regular viewer of GMTV (except from Youtube clips which you guys here have directed me towards periodically), I have just sat through a few days of a-z GMTV, and found it woeful. And I am struggling to identify specifcally which audience it actually appeals to, if at all.
Whilst appreciating its not Newsnight or Panaroma, I just wonder what the current GMTV actually "delivers" to its audience.
I'm 22 and i have watched GMTV ever since the days of going to school. For me I watch it because of the following :
> News : it features news in the first hours, including sport and more political stories. They are delivered in away that is basic and different to the BBC, yet i am still up to date with the main news stories that others are covering.
> Topical/Social/Consumer : aimed mainly at women, but varied stories aimed at either young, male, female whatever that affect us all, or might do - such as bullying, weight, child tax credits, parenting, health, Martin Lewis and his money thing. I like the mix
> Light Entertainment/Celebrity : A mix of celebrity gossip, Carla or Ross in LA with updates, exclusive interviews with stars who are at the very forefront of news, or even going on to create headline from being on GMTV.
That's why I watch, and I'm not ashamed to say I like it. I don't want to watch something stiff, this is relaxed, given information that suits me, in away i understand - sadly the world is a complicated place. I don't watch Lorraine Kelly much as its not aimed at me.
TO
I completely agree with everything you've said there onetrickpony. I'm 17 and I want some entertainment on TV in a morning as well as getting up to date with all the latest news. Also there is a much more relaxed and friendly atmosphere on GMTV, all the presenters come across as 'normal' people compared to the 'robots' on Breakfast.
I'm 22 and i have watched GMTV ever since the days of going to school. For me I watch it because of the following :
> News : it features news in the first hours, including sport and more political stories. They are delivered in away that is basic and different to the BBC, yet i am still up to date with the main news stories that others are covering.
> Topical/Social/Consumer : aimed mainly at women, but varied stories aimed at either young, male, female whatever that affect us all, or might do - such as bullying, weight, child tax credits, parenting, health, Martin Lewis and his money thing. I like the mix
> Light Entertainment/Celebrity : A mix of celebrity gossip, Carla or Ross in LA with updates, exclusive interviews with stars who are at the very forefront of news, or even going on to create headline from being on GMTV.
That's why I watch, and I'm not ashamed to say I like it. I don't want to watch something stiff, this is relaxed, given information that suits me, in away i understand - sadly the world is a complicated place. I don't watch Lorraine Kelly much as its not aimed at me.
> News : it features news in the first hours, including sport and more political stories. They are delivered in away that is basic and different to the BBC, yet i am still up to date with the main news stories that others are covering.
> Topical/Social/Consumer : aimed mainly at women, but varied stories aimed at either young, male, female whatever that affect us all, or might do - such as bullying, weight, child tax credits, parenting, health, Martin Lewis and his money thing. I like the mix
> Light Entertainment/Celebrity : A mix of celebrity gossip, Carla or Ross in LA with updates, exclusive interviews with stars who are at the very forefront of news, or even going on to create headline from being on GMTV.
That's why I watch, and I'm not ashamed to say I like it. I don't want to watch something stiff, this is relaxed, given information that suits me, in away i understand - sadly the world is a complicated place. I don't watch Lorraine Kelly much as its not aimed at me.
I completely agree with everything you've said there onetrickpony. I'm 17 and I want some entertainment on TV in a morning as well as getting up to date with all the latest news. Also there is a much more relaxed and friendly atmosphere on GMTV, all the presenters come across as 'normal' people compared to the 'robots' on Breakfast.
ED
EDITOR
I'm 22 and i have watched GMTV ever since the days of going to school. For me I watch it because of the following :
> News : it features news in the first hours, including sport and more political stories. They are delivered in away that is basic and different to the BBC, yet i am still up to date with the main news stories that others are covering.
> Topical/Social/Consumer : aimed mainly at women, but varied stories aimed at either young, male, female whatever that affect us all, or might do - such as bullying, weight, child tax credits, parenting, health, Martin Lewis and his money thing. I like the mix
> Light Entertainment/Celebrity : A mix of celebrity gossip, Carla or Ross in LA with updates, exclusive interviews with stars who are at the very forefront of news, or even going on to create headline from being on GMTV.
That's why I watch, and I'm not ashamed to say I like it. I don't want to watch something stiff, this is relaxed, given information that suits me, in away i understand - sadly the world is a complicated place. I don't watch Lorraine Kelly much as its not aimed at me.
> News : it features news in the first hours, including sport and more political stories. They are delivered in away that is basic and different to the BBC, yet i am still up to date with the main news stories that others are covering.
> Topical/Social/Consumer : aimed mainly at women, but varied stories aimed at either young, male, female whatever that affect us all, or might do - such as bullying, weight, child tax credits, parenting, health, Martin Lewis and his money thing. I like the mix
> Light Entertainment/Celebrity : A mix of celebrity gossip, Carla or Ross in LA with updates, exclusive interviews with stars who are at the very forefront of news, or even going on to create headline from being on GMTV.
That's why I watch, and I'm not ashamed to say I like it. I don't want to watch something stiff, this is relaxed, given information that suits me, in away i understand - sadly the world is a complicated place. I don't watch Lorraine Kelly much as its not aimed at me.
I completely agree with everything you've said there onetrickpony. I'm 17 and I want some entertainment on TV in a morning as well as getting up to date with all the latest news. Also there is a much more relaxed and friendly atmosphere on GMTV, all the presenters come across as 'normal' people compared to the 'robots' on Breakfast.
must agree with both of you, I watched GMTV for the 7 years and I have found it a great joy to watch in the morning compare to the lacklustre that is BBC Breakfast and I do enjoy it, however, I would like to see more news injected into the overall programme and see them try to make the celebrity and light entertainment and bit more lighter and focus more on news and topical stuff.
JO
Totally agree Michael.
I understand that business people may like to watch BBC Breakfast, its straight to the point news, sport and weather. But for a typical family - GMTV is the answer. I like its fun aspect, the chemistry, especially between Emma & Andrew - I actually think they outshine Ben & Kate!
I have watched both GMTV and Breakfast and I find GMTV Warmer and easy to understand.
I think they is more of a chemistry between the presenters at GMTV that the Breakfast team lack.
I think they is more of a chemistry between the presenters at GMTV that the Breakfast team lack.
Totally agree Michael.
I understand that business people may like to watch BBC Breakfast, its straight to the point news, sport and weather. But for a typical family - GMTV is the answer. I like its fun aspect, the chemistry, especially between Emma & Andrew - I actually think they outshine Ben & Kate!
JA
For all this fawning over GMTV - it's a rather childish misconception to call the presenters of Breakfast 'robots'.
Specifically, I'm talking about Bill and Sian - who have worked together for years and come across as a married couple onscreen. You can tell they respect and like each other offscreen, and this is something I sometimes find is missing on GMTV - it all seems very fake. Emma Crosby seems to act as though she's dumbed herself right down, simpering and asking rubbish questions all through the programme.
The main difference between GMTV and Breakfast is, you're right, its news coverage. Because Breakfast is produced by BBC News. It's for people who don't need people to welcome you with a big hug on TV in the morning - because it's just pointless.
Specifically, I'm talking about Bill and Sian - who have worked together for years and come across as a married couple onscreen. You can tell they respect and like each other offscreen, and this is something I sometimes find is missing on GMTV - it all seems very fake. Emma Crosby seems to act as though she's dumbed herself right down, simpering and asking rubbish questions all through the programme.
The main difference between GMTV and Breakfast is, you're right, its news coverage. Because Breakfast is produced by BBC News. It's for people who don't need people to welcome you with a big hug on TV in the morning - because it's just pointless.
TV
Although I never particularly liked her I think GMTV lost something pretty special when Fiona went. Emma and Kate appear too corporate for this kind of show. It feels nowhere near as warm or fun as it used to. If you watch the killer slippers video at the bottom of the post you'll see what I mean. That said, I've grown up with GMTV so that is just the default one for me. Its nothing to do with the higher quality show (although I don't want heavy news in the morning anyway), I'd happily put the music channel on. Its just habit.
http://www.youtube.com/watch?v=CkupRI6sEOU
http://www.youtube.com/watch?v=CkupRI6sEOU
ED
EDITOR
For all this fawning over GMTV - it's a rather childish misconception to call the presenters of Breakfast 'robots'.
Specifically, I'm talking about Bill and Sian - who have worked together for years and come across as a married couple onscreen. You can tell they respect and like each other offscreen, and this is something I sometimes find is missing on GMTV - it all seems very fake. Emma Crosby seems to act as though she's dumbed herself right down, simpering and asking rubbish questions all through the programme.
The main difference between GMTV and Breakfast is, you're right, its news coverage. Because Breakfast is produced by BBC News. It's for people who don't need people to welcome you with a big hug on TV in the morning - because it's just pointless.
Specifically, I'm talking about Bill and Sian - who have worked together for years and come across as a married couple onscreen. You can tell they respect and like each other offscreen, and this is something I sometimes find is missing on GMTV - it all seems very fake. Emma Crosby seems to act as though she's dumbed herself right down, simpering and asking rubbish questions all through the programme.
The main difference between GMTV and Breakfast is, you're right, its news coverage. Because Breakfast is produced by BBC News. It's for people who don't need people to welcome you with a big hug on TV in the morning - because it's just pointless.
it also a childish misconception to say that GMTV is for people who "need hugs in the morning". GMTV is aimed your mostly at Families, but I do know, many corporate bossess and business people who watch
CH
It's a problem. I think Breakfast is too corporate and stuffy, and GMTV looks too childish. Ideally there'd be a breakfast show in between the two extremes getting it just right, but sadly there isn't.
I see Breakfast appealing to people who work in the city or Canary Wharf and eco-conscious hypochondriac mothers living in Kent or Surrey. But that's about as far as the programme's appeal extends. The presenters (with the one exception of Susanna Reid) always look a bit self-conscious and sort of nervous really, it's hard to explain. Charlie State and Bill Turnbull are both incredibly ineffectual and lack any kind of charisma, in my opinion. Bill (who I've spoken to in person) appears to be quite disconnected from reality and Charlie's just a big public school prefect. The set, as with all BBC News sets, is bleak and grim. The Barco backdrop is just a generic office block of which there are thousands in cities all across the country - there's nothing special about it to say that it's a BBC newsroom.
Whereas GMTV is all primary colours and twinkly music.
For all this fawning over GMTV - it's a rather childish misconception to call the presenters of Breakfast 'robots'.
Specifically, I'm talking about Bill and Sian - who have worked together for years and come across as a married couple onscreen. You can tell they respect and like each other offscreen, and this is something I sometimes find is missing on GMTV - it all seems very fake. Emma Crosby seems to act as though she's dumbed herself right down, simpering and asking rubbish questions all through the programme.
The main difference between GMTV and Breakfast is, you're right, its news coverage. Because Breakfast is produced by BBC News. It's for people who don't need people to welcome you with a big hug on TV in the morning - because it's just pointless.
Specifically, I'm talking about Bill and Sian - who have worked together for years and come across as a married couple onscreen. You can tell they respect and like each other offscreen, and this is something I sometimes find is missing on GMTV - it all seems very fake. Emma Crosby seems to act as though she's dumbed herself right down, simpering and asking rubbish questions all through the programme.
The main difference between GMTV and Breakfast is, you're right, its news coverage. Because Breakfast is produced by BBC News. It's for people who don't need people to welcome you with a big hug on TV in the morning - because it's just pointless.
It's a problem. I think Breakfast is too corporate and stuffy, and GMTV looks too childish. Ideally there'd be a breakfast show in between the two extremes getting it just right, but sadly there isn't.
I see Breakfast appealing to people who work in the city or Canary Wharf and eco-conscious hypochondriac mothers living in Kent or Surrey. But that's about as far as the programme's appeal extends. The presenters (with the one exception of Susanna Reid) always look a bit self-conscious and sort of nervous really, it's hard to explain. Charlie State and Bill Turnbull are both incredibly ineffectual and lack any kind of charisma, in my opinion. Bill (who I've spoken to in person) appears to be quite disconnected from reality and Charlie's just a big public school prefect. The set, as with all BBC News sets, is bleak and grim. The Barco backdrop is just a generic office block of which there are thousands in cities all across the country - there's nothing special about it to say that it's a BBC newsroom.
Whereas GMTV is all primary colours and twinkly music.