GMTV (1993 - 2010)

Below one million, what?!

I'm sure GMTV had at least 1.4 million, very slightly below BBC Breakfast, and in recent weeks, I'm sure BBC Breakfast had slightly lower figures than GMTV.

I'm going by when the figures are sliced, i think in total its up, but the main popular part is the former "Today" bit.

Correct me if im wrong but im sure BBC Breakfast regularly beats GMTV now, but only slightly.

I've found these ratings for Friday 26th June, the day the world mourned.

06:00: Breakfast – 1.5m (34%)

06:00: GMTV – 1.1m (25%)

What does radio get (collectively) in comparison? (audience figures)

I'm not sure how radio ratings work.

"Greeting the news of Wogan's departure yesterday, Moyles, who has 200,000 fewer listeners than the 7.93m who tune into Wogan each week, said: "Yay for me! I will be the number one breakfast show in Britain."

Is that a daily figure, or combined weekly figure?

The ratings for breakfast shows don't really work as they assume you watch the whole programme

Assuming GMTV had the same audience level throughout (which they don't), a rating of 1m would possibly be made up of 7 lots of 1m people each watching 30 mins, therefore 7m people watching GMTV every morning.

GMTV tends to hover around the 1m mark with BBC at around 1.2m, but its perhaps worth noting that noone with any sense will sit and watch either show from start to finish. It is designed to watch half an hour to an hour at a time, so the 1m who are watching at 6am will be a completely different 1m to those watching at 8am. It supposedly reaches 5-6m every morning. I'd expect BBC to be higher not only because the average is higher, but because GMTV is aimed at housewives so will watch it for longer.

I also think the reason GMTV Today is the most popular is probably just to do with that being the common time to get up for work.

I believe it's daily average (i think it's measured over quarterly periods). Radio figures smash tv viewing on weekday mornings but that's just because half the country is in cars/on the move at that time of day/radio alarm clocks.

I'd say it's a little early for Moyles to say he will be No. 1, how does he know Terry's crowd won't stay put?

TvGeek, your explanation (of "dippers") would explain why the format of BBC Breakfast is kinda repetitive hour-on-hour. But GMTV's format is less repetitive and broken up by the likes of Lorraine Live / Newshour / GMTV Today / etc........I.e. suggesting that GMTV retains its audience throughout the broadcast because the content differs considerably, whereas BBC News is a re-churn.

As a non-regular viewer of GMTV (except from Youtube clips which you guys here have directed me towards periodically), I have just sat through a few days of a-z GMTV, and found it woeful. And I am struggling to identify specifcally which audience it actually appeals to, if at all.

Whilst appreciating its not Newsnight or Panaroma, I just wonder what the current GMTV actually "delivers" to its audience.

I think GMTV's audience is families, maybe even lone parent ones, and women. Its not for high flying business types. There's a casual style and a kind of celeb agenda, but that is cleverly tied in with news. You do regularly get a mix of an interview with an MP, then moving on to an interview with somebody from EastEnders.

That's what people on here don't undertand when they slate GMTV. They need to ask themselevs if they are the average viewer of GMTV.

BBC Breakfast though is so damn slow and boring. But then again, so many people watch it, they must like that sort of stuff.

BBC Breakfast also varies its output during the programme, just without the formal segments that GMTV use.

The 06:00-07:00 hour has more general news and business related items, which are gradually reduced until 08:30 when the more 'fluffy' entertainment based items are more prominent.

It recognises that their audience is changing; the items after 09:00 are designed for those who will continue to watch the morning programmes on BBC One.