GMB Today

I think a lot of people still called it TVAM for years.

Likewise I've heard someone refer to it as Daybreak.

I think the changeover from TV-AM to GMTV passed some people by, apparently some old dear wrote to either GMTV or some publication somewhere asking where "that nice [Mike] Morris had gone" from her early morning TV. Whether she'd noticed a) it was a different service or b) he did eventually appear on GMTV (albeit on Sunday mornings) isn't documented.

If you search "GMTV clock" on twitter you'll find people who not only don't know what the service is called, they are watching on ITV+1 and get confused that the time is an hour behind.

@GMB @itvmedia the clock on gmtv is an hour behind!! Oh my heart skipped a beat thought I had sent my son to school an hr early!!

— tombon1 (@clairethomasjo1) June 30, 2017

Where's that video of a guest referring to TV-am sat next to a big GMTV sign while on the sofa, with Andrew Castle having to correct him?

Indeed but the original suggestion was that GMB was perfectly fine but it was GMB Today which suddenly caused confusion. To be fair, it's sloppy journalism from The Sun. Yes members of the public may refer to and old name, but it shouldn't be in print.

I think even just GMB causes confusion, as shown here when Kate Garraway said GMTV instead of GMB:

I think that the 'great unwashed' can be forgiven for being confused with the name of the breakfast programme on ITV/Channel 3.

TV-am initially used to broadcast both Daybreak and Good Morning Britain; they were succeeded by GMTV, who were introduced to the nation by Eamon as "Good Morning Television", who later had a main programme called GMTV Today. They were then succeeded by both Daybreak and another programme called Good Morning Britain, who now have a spin off programme called GMB Today.

If I wasn't a TVF geek, I'd probably be rightly confused about what this channel want to call their breakfast programmes.

That's before you add the confusion of the same presenters popping up on similar sounding programmes produced by a new company. I'm just waiting for Anne & Nick to make an appearance on GMB, just to send the over 60s into a complete tail spin!

I bet that if the presenters opened the show by saying e.g. "Good morning plebs" (or far worse), that there'd be few/no complainants because "most people" just seem to be too oblivious/pig ignorant/inattentive/unobservant to notice.

Somebody that I know was recently talking about a certain Amazon Prime show presented by Messrs Clarkson, Hammond and May. He referred to it throughout as "Top Gear".

There are no words that can truly express how much that sort of thing riles me.

<reaches for medication>

Old habits die hard.

I've even heard "Breakfast Time" mentioned a few times quite recently on BBC Breakfast, normally during the regional opt outs.

Peter Levy rarely calls it by its proper name, either calling it that or its successor 'Breakfast News'.

That's just really unprofessional, unless he's doing it in some sort of ironic way.

Living in the north-west, you would be surprised by the number of people who still call North West Tonight "Look North" and refer to "Granada" instead of ITV. kernow's right - old habits do die hard. And to be honest, I shouldn't be throwing stones here - I confess that I still say "BBC World" instead of "BBC World News". BBC World News used to be the news programme every hour on BBC World. I just can't get out of that mindset.