GMB Today

You've answered your own question there.

I can absolutely guarantee that the planning will have gone along the following lines:

"Right, we need to take Lorraine off for 2 weeks. Can you fill that time for us?"
"Yes."
"Thank you. Please don't spend any money, but try and appeal to the same audience that Lorraine does."
"OK."

It all looked a bit cramped from what I saw. Not sure why they aren't just using the usual bits of the set.

I think it's nice to see a bit of variation in the presentation. I'd have used the demo area a bit more, as I think the entire show came from the blue corner this morning. The Isla Fisher interview made good use of the large demo space.

The blue corner is a little on the small side but as long as it's just the two hosts and Richard Arnold in that area I think it works quite nicely. It's only when they tried squeezing four people around the small desk for the (seemingly out-of-place) homework debate that it looked rather cramped.

Something in me feels like this is more than just a two-week filler, and perhaps a trial for a permanent show. It just seems like a lot of unnecessary effort, where if they just carried on with the regular GMB branding and the same content nobody would bat and eyelid.

I can't see Ranvir and Richard Madeley working quite as well next week, nor Charlotte for that matter. I am looking forward to Ben's return next Thursday for the final two shows - just a shame he isn't hosting alongside Kate.

I love the different shots of the U.K. Would be nice to see them them in GMB titles

The filler show seems a little like the original Daybreak, purple era

I agree. Would be nice to see a slightly less London-specific opening as someone who lives almost 300 miles away from the capital.

GMB Today sounds so similar to GMTV Today that there's been some references to "GMTV Today" in the media, which isn't much of a surprise really.

Here's an example, which contains a heading entitled: "Who will be hosting GMTV Today?"

https://www.thesun.co.uk/tvandshowbiz/4262373/lorraine-good-morning-britain-gmb-today-lorraine

Nobody in the media or indeed outside of this forum remembers that the main part of GMTV was called GMTV Today. 99% of people remember Eamonn and Fiona hosting 'GMTV'

Here are some pics from the show: http://tvlive.website/tv-presentation/itv/itv-breakfast/good-morning-britain/gmb-today-2017/

Good grief.

The point is that 'GMTV' and 'GMB' are almost identical, whether it is followed by the word 'Today' or not.

Indeed, and if you do a search for "GMTV" on twitter, for example, a lot of results come up, which shows that people are still calling it GMTV, and the fact that Good Morning Britain, often abbreviated to GMB, is so similar to GMTV, is probably a factor in this.

If we still had Daybreak, there would probably be fewer people referring to it as GMTV nowadays.

Are we really having this conversation?

People always just call things what they're used to calling them. Some people still call Starburst an Opal Fruit. Some people still call Currys PC World, Dixons. When a brand changes it's name it doesn't mean people will stop calling it what they're used to.