Well Piers kept banging on about his contract ending on December the 31st. So he must have signed on the dotted line.
I wonder if they'll revamp GMB again come the new year...
I wouldn't be surprised if Piers only does 7-9am, with a GMB Newshour type show at 6am with Susanna and/or Charlotte? Would allow for proper entertainment, weather and sport updates too.
The Viewback survey in the Summer when the plans were first known about did mention a News ‘Half Hour’ With Charlotte til 6.30.
That gives Piers a 30 min lie in.
Could do an NBC and make it completely advert & competition free...would be popular I think.
If NBC decided to do their breakfast show in the middle of a battlefield do you think ITV should follow suit?
An ad-free breakfast programme is one of those "would be nice" things, but realistically its not going to happen. Its the adverts that fund the programme after all. There may be a PSB element on the occasions where they go into rolling news mode and to hell with the adverts, but that's very much the exception.