Gormley said that having four magazine-style shows across the seven-and-a-half hours up to the lunchtime news would enable ITV Studios to “use the advantage of being live” to adapt to breaking stories “nimbly and flexibly”.
“If a big story breaks on Good Morning Britain, we can follow it on Lorraine, into This Morning and Loose Women without any gaps,” she said.
Has no-one told her about Lorraine on a Friday?
Edit (having now seen the ITV press release):
Or perhaps, given how they're making a big thing about mornings being 'all live', Fridays will see a return to a stand-in hosting Lorraine's show, rather than a pre-rec.
Last edited by Spencer on 12 November 2019 11:07am - 3 times in total
MR
mr_vivian
ITV are being crafty here. If you've ever watched this morning on catchup and fast forward through the ads and the competitions you can have it watched in about an hour and 10 minutes. It's a chance for them to throw more adverts in.
So as expected it was only going to be a matter of time before the concept of stuff starting at 9:25 completely vanished. Surprised it took this long to be honest.
The only real guarantee I suppose if that is an ad break that starts and/or finishes bang on 9:25am. Beyond that, well the schedule marker that dates from 1983 is buried.
Good luck to them with this new schedule, it is just a shame they could not have filled the new schedules with maybe a new show instead of just extending the current ones.
6.00am until 2.00pm each day will be live content, which really outdoes the BBC who basically rely on BBC Breakfast and the BBC News at One for their live daytime content, with the rest new recorded programming (usually repeated constantly) from 9.15am until 1.00pm.
So this means there will be less time to take down the Lorraine set and put up Loose Women set in TC2 - they do have a fast team in that studio, and great they are to build up the sets in a short space of time.
Interesting that ITV are happy to drop a Salford-based show. This means their 0600-1330 daytime output (7.5 hours) 5 days a week is all from London. That's a lot of London output. I suspect Ofcom will be looking at where their out-of-London production is?
It’s a shame that they haven’t tried to be creative and at least try a brand new show (not Rinder) at 9:25 before admitting defeat, but I suppose it’s a case of better the devil you know.
I wonder if the new rumoured Alison Hammond chat show could be coming from Salford? Unless ITV don’t really see it as an issue, as they were over delivering on the quota?
ITV are being crafty here. If you've ever watched this morning on catchup and fast forward through the ads and the competitions you can have it watched in about an hour and 10 minutes. It's a chance for them to throw more adverts in.
Eh? Presumably there'll be the same number of ad breaks as they have now, just more in This Morning
I wonder if they'll do a throw from Lorraine to This Morning as they do from GMB to Lorraine?
ITV are being crafty here. If you've ever watched this morning on catchup and fast forward through the ads and the competitions you can have it watched in about an hour and 10 minutes. It's a chance for them to throw more adverts in.
Eh? Presumably there'll be the same number of ad breaks as they have now, just more in This Morning
I wonder if they'll do a throw from Lorraine to This Morning as they do from GMB to Lorraine?
Should be no problem, as they are next door to each other
