Global’s new TV ad campaign

I suppose showing frequencies demonstrates that they really are available on FM. Sounds a bit silly, but when there are so many online only stations, I think people register that there is a number even if it doesn’t serve much purpose in actually helping people find it specifically.

These could just be the ramblings of a mad man though.

Hmm - there might be something in that I guess. I also wonder in the case of Heart if they have a frequency in order to show it’s a radio station and not, say, a sanitary towel that’s being advertised by Amanda Holden on the side of a bus. I mean, ‘Heart’ could be anything to the uninitiated. The alternative would be adding ‘FM’ or ‘Radio’ after the logo which would effectively change the brand name.

Radio X appears for a split second and Gold isn’t in there at all. There’s definitely a huge gap between stations at Global.

The new slogan reminds me of the Family Guy episode where Brian writes a self-help book called Wish It, Want It, Do It.

Proud to say that my school, Global Academy is in the ad.

Really? You went to Global academy? You’ve never mentioned it.

Haha

Joking aside, whether or not we like everything Global has done, the diversity of their programming and brands has got to be commended. Arguably it gives the listener more choice than they would have if their portfolio was split between two or three companies.

They've also been advertising on small posters on the London Tube - just a blue poster with 'Global' written on it. Most bizarre.

Isn’t that because Global sell the advertising on the Underground?

Blank space for future ads. Global owns those spaces. It used to be Exterion Media, and would’ve been the case for them too. Black background, white logo.

It's don't think it's even that. As said Global own and sell those ad spaces as part of their outdoor advertising business.

They're there to both highlight that Global own the space, so if you were planning on running ads you'd know to go to them, and also to publically promote the Global brand as they are doing elsewhere.