Global Radio axes all regional/local breakfast shows

Blimey, I'm usually quick to defend those who call millenials 'snowflakes'..... pull yourself together

He was out of touch with the target audience of 15-29 year olds, he was doing the show for those in their 30's. How did an 18 year old in 2009 relate to Terry Wogan's Blankety Blank? That's not to say they've never heard of it, just they've no connection to it. The programme was riddled with references from the 70s and 80s,

Nick Grimshaw was specifically chosen to try and chase off the older demographic and drive it younger.

You're an 18 year old on TV Forum. Enough said.

I do find it interesting that Greg James' breakfast show seems to have a number of 90s references, which are just as dated as Moyles doing 80s references ten years ago. Not that it troubles me, but I have noticed it.

Radio 1 keeps waiting too long to give the breakfast show to the people who are the most obvious fit for it. Greg James should have got it 7 years ago when it went to Grimshaw. I get the feeling in a couple of years he's going to sound as out of touch as moyles did not that long into his tenure.

Following on from Global's announcement on Tuesday, I hear that Bauer is due to make an announcement tomorrow too.

I had a discussion with someone I know that worked at a Warrington based radio stations until a few years ago and we thought that stations like Hallam and Aire FM etc would just be rebranded “Hits Radio Hallam” “Hits Radio Aire” eventually

That sounds plausible, but I don’t think any change would go down well in Liverpool. Worth noting that Bauer have purchased the Wireless Group stations which cover areas such as Warrington and Wigan. Ideal conversions for GHR possibly...

'Hits Radio Free Radio' won't sound odd at all in the West Midlands

I know they officially take control of the Lincs FM Group, Wireless and Celador tomorrow.

All I know is that they're making an announcement to staff tomorrow. For all I know though, it might just be that they're reinstating free tea and coffee for staff at the Lincs Group stations.

Don't forget they'll be allowed to say "Kids." I understand there's a ritual tie burning ceremony in the car park of all Lincs sites tonight.

I think the big announcement was regarding Scala and Disney.

Bear in mind Bauer haven't been allowed to even enter Lincs/Celador/Wireless sites until today, so there's still a LOT to sort out until they can plan exactly what they want to do and when. For example, the technical side. Wireless still use satellite for their network programmes, whereas Bauer (I assume) use IP. Celador and Wireless play off Zetta, Lincs sites use Myriad but Bauer use Dalet (*spits*) - so there's all that to consider, as well as which sites to keep and which to lose.

The thing I don't get about Bauer is they have these wonderful multimedia brands in Heat, Kiss and Magic but haven't, as yet, used them on their local portfolio. Kiss would be a huge success on the Birmingham and Coventry TXes for example, and taking the Heat brand using Gem talent as a basis would be a brilliant competitor to Heart. Then get Magic back to Easy Listening. In situations where there's also AM, there's the option to run Absolute 80s or similar. So, for example, you could put Kiss on Hallam, Heat on the four ex-Lincs stations that are currently hubbed at Doncaster and then Magic on the AM side of Hallam.