I'm not sure local radio is quite as dead as Global would have everyone believe. Where I live we have two local community radio stations nearby both of which recently gained FM and (local) DAB+ licences. The first is
HCR104fm based in Huntingdon and the other is
Black Cat 107 based in St Neots. In my opinion ultra local radio stations still have their place (and a more varied playlist), though when it comes to larger 'local' stations there's only really BBC local radio left.
The problem with community radio is that it's generally run by volunteers and the quality can often be shocking. A quick glance at Ofcom's monthly reports is all you need to do to understand how poor they can be. From inciting religious wars to endless swearing - the kind of issues they create would result in larger commercial licenses being revoked! Some community stations are decent, but the majority are up there with That's TV.
While there are some bad examples of community radio stations, there are equally some good examples of community stations playing valuable roles in the areas they serve and actually sound quite professional. The problem is a lot of community radio stations are either servers in cupboards with no presenter led output, on the other hand there are some with presenters which are so dreadful you just have to turn over. You have to find a middle ground, but above all it comes down to who's running the station and the management team who are in place to support volunteers.
I'm going to be a little bias here, so forgive me, but
Cambridge 105 Radio is an example of where I think we've got things about right. The production/imaging sounds good, the presenters are competent and above all, the mix of music and local content (not knitting lessons at a church hall), mixed in with topical guests from Cambridge life is a good blend and makes for a good listening experience. My aim has always been to create a community radio station that sounds like it's been built in 2018, not some throw back to 1980s ILR.
Yes the station sounds commercial in the daytime with the mix of music we play and the evenings and weeekends provide specialist programming covering soul, dance, rock, classical, spoken word and men's and women's shows to name just some, but we're very careful with our scheduling and how programmes are cross promoted on air (either by the way of on air promos or live presenter reads teasing ahead to what's coming up). The station brings in a steady advertising stream and is available on FM, DAB, Online and Smart Speaker. We're regularly out and about in the community with outside broadcasts from the Folk Festival, Big Weekend, Strawberry Fair for example. The station's also won a couple of community radio awards, for station sound of the year and an award for my men's issues series Talking Men.
We also have a pretty good digital presence online and on social media, but there's always room for improvement. We're not perfect, not by a long shot, but it's taken several years and a lot of hard work to get the station to where it is today.
So, community radio can sound topical and relevant but standards vary up and down the country.
Last edited by Worzel on 27 February 2019 6:25pm - 2 times in total