Chill was launched in 2005, just before the GWR/Capital merger went through which led to GCap Media.
The original DAB commercial stations launched in November 1999 with the launch of the Digital One multiplex, which included Life, Core, Planet Rock, Oneword etc.
Chill was that late to the party?
As I say there was a time when DAB was full of original stations, mostly with vaguely descriptive one word names: Core, Arrow, Life, Groove, Chill. Now it's just brand extensions and national versions of local networks.
Oddly there was a time when Global was giving up on DAB, now they're leading the way