Bauers CC situation is much more complicated all these years on because Global have reduced the competition. I wonder if Bauer will do a similar brand licensing scheme for their stations that they can't take over?
I can see the appeal of wanting to licence the Heart, Capital or Smooth brands from Global, but I can’t see anyone jumping at the chance of franchising Bauer’s duff Hits Radio brand. Perhaps if Magic or Kiss were available might be a different story, but they don’t seem to be part of Bauer’s local strategy at the moment.
That said, the issue of Bauer’s takeovers making First Radio Sales unviable is a much bigger problem to which there doesn’t appear to be an easy solution that will satisfy the CMA.