1 local show a day hardly seems worthwhile. Why not just go for the inevitable rebrand to Hits Radio and be done with it?
Give it time - that's the path OFCOM have opened up.
I’m not sure what else Ofcom could do though. As the shift to digital delivery of radio continues, imposing strict format requirements to FM licences will become increasingly ineffective and pointless.
Assuming the future lies in IP delivery where anyone can start a radio station doing whatever they want, I can’t see any way of regulating radio to ensure levels of localness, etc. in the future.
Even with DAB in the interim, it’s regulated and licenced at a multiplex level rather than at a station level. And you can’t then say that some stations on a mux must provide local programming whilst others don’t have to.
It’s a sad situation for commercial local radio, but, rather like the consolidation of ITV in some ways, it seems sadly inevitable.