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Brekkie32,586 posts since 4 Jan 2003
HTV Wales Wales Today
I see that Bauer are doing the opposite of Global, and keeping breakfast local (ish) and networking drive time from 2nd September.
https://radiotoday.co.uk/2019/08/bauer-to-network-drivetime-across-11-licences-in-north-and-midlands/

1 local show a day hardly seems worthwhile. Why not just go for the inevitable rebrand to Hits Radio and be done with it?

Give it time - that's the path OFCOM have opened up.
I preferred the internet when it had a sense of humour.
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dvboy9,920 posts since 11 Jan 2003
Central (West) Midlands Today
In most places now there is a Hits Radio and local station on the same multiplex putting out the same playlist and simulcasting mostly the same shows outside of those commitments. I can see all these getting merged eventually.

Free Radio's breakfast show (the one on 96.4, 97.2 and 103.1) is already called Hits at Breakfast.
Watch it and find out.
Spencer (previously Spencer For Hire) 5,974 posts since 13 Jan 2003
Yorkshire Look North (Yorkshire)
I see that Bauer are doing the opposite of Global, and keeping breakfast local (ish) and networking drive time from 2nd September.
https://radiotoday.co.uk/2019/08/bauer-to-network-drivetime-across-11-licences-in-north-and-midlands/

1 local show a day hardly seems worthwhile. Why not just go for the inevitable rebrand to Hits Radio and be done with it?

Give it time - that's the path OFCOM have opened up.


I’m not sure what else Ofcom could do though. As the shift to digital delivery of radio continues, imposing strict format requirements to FM licences will become increasingly ineffective and pointless.

Assuming the future lies in IP delivery where anyone can start a radio station doing whatever they want, I can’t see any way of regulating radio to ensure levels of localness, etc. in the future.

Even with DAB in the interim, it’s regulated and licenced at a multiplex level rather than at a station level. And you can’t then say that some stations on a mux must provide local programming whilst others don’t have to.

It’s a sad situation for commercial local radio, but, rather like the consolidation of ITV in some ways, it seems sadly inevitable.
madmusician897 posts since 2 Jun 2006
Central (West) Midlands Today
In most places now there is a Hits Radio and local station on the same multiplex putting out the same playlist and simulcasting mostly the same shows outside of those commitments. I can see all these getting merged eventually.

Free Radio's breakfast show (the one on 96.4, 97.2 and 103.1) is already called Hits at Breakfast.

And it’s ghastly too - it’s sub-Moyles stuff with a team of 3. I’m in Worcester - is that breakfast show the same on all the Free Radio stations??
dvboy9,920 posts since 11 Jan 2003
Central (West) Midlands Today
In most places now there is a Hits Radio and local station on the same multiplex putting out the same playlist and simulcasting mostly the same shows outside of those commitments. I can see all these getting merged eventually.

Free Radio's breakfast show (the one on 96.4, 97.2 and 103.1) is already called Hits at Breakfast.

And it’s ghastly too - it’s sub-Moyles stuff with a team of 3. I’m in Worcester - is that breakfast show the same on all the Free Radio stations??


No, Birmingham, the Black Country and Shropshire have Dan Morrissey. Herefordshire, Worcestershire, Coventry and Wawrickshire have a different breakfast show.
Watch it and find out.
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marshmallow363 posts since 4 Nov 2015
Yorkshire Look North (E.Yorks & Lincs)
The Bauer cuts continue...
https://radiotoday.co.uk/2019/08/viking-fm-is-moving-out-of-hull-to-join-hallam-fm/

Surprising they've bothered keeping the local show, even if it's going to be broadcast from nowhere near the local area. I can imagine a TFM style situation in the not too distant future, where they keep the Viking name but quietly merge it with Hallam's programme. Then again, it can't be too long before The Hits become fully networked anyway.
Last edited by marshmallow on 12 August 2019 8:09pm - 3 times in total
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kernow1,390 posts since 18 Jan 2006
Surprising they've bothered keeping the local show, even if it's going to be broadcast from nowhere near the local area.


It's no different to ITV broadcasting to the Westcountry region from Bristol, or the Border region from Gateshead, or the various sub regions from other areas, although in ITV's case, they have actually kept newsrooms in those areas, which sounds like it may not be the case with Bauer.
Last edited by kernow on 12 August 2019 9:29pm
noggin14,641 posts since 26 Jun 2001
Surprising they've bothered keeping the local show, even if it's going to be broadcast from nowhere near the local area.


It's no different to ITV broadcasting to the Westcountry region from Bristol, or the Border region from Gateshead, or the various sub regions from other areas, although in ITV's case, they have actually kept newsrooms in those areas, which sounds like it may not be the case with Bauer.


Heck - Anglia News have never had a proper studio in the west of the Anglia TV patch. The Anglia News West studio was in Norwich in the beginning (in the early 90s) and has remained there ever since.
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London Lite10,875 posts since 4 Jan 2003
London London
Surprising they've bothered keeping the local show, even if it's going to be broadcast from nowhere near the local area.


It's no different to ITV broadcasting to the Westcountry region from Bristol, or the Border region from Gateshead, or the various sub regions from other areas, although in ITV's case, they have actually kept newsrooms in those areas, which sounds like it may not be the case with Bauer.


Heck - Anglia News have never had a proper studio in the west of the Anglia TV patch. The Anglia News West studio was in Norwich in the beginning (in the early 90s) and has remained there ever since.


These days, they just use the same studio and pre-record one opt at 5pm as live.
noggin14,641 posts since 26 Jun 2001

It's no different to ITV broadcasting to the Westcountry region from Bristol, or the Border region from Gateshead, or the various sub regions from other areas, although in ITV's case, they have actually kept newsrooms in those areas, which sounds like it may not be the case with Bauer.


Heck - Anglia News have never had a proper studio in the west of the Anglia TV patch. The Anglia News West studio was in Norwich in the beginning (in the early 90s) and has remained there ever since.


These days, they just use the same studio and pre-record one opt at 5pm as live.


Yes - though I don't think anything on ITV is technically an opt is it? (i.e. they aren't opting out of a network feed, but are sending their studio down as a contribution source to a centralised playout area, which also handles regionalised ad playout)
Parker78 posts since 16 May 2019
Meanwhile in Hull the BBC's once great rival is leaving & moving to Sheffield.
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..."at the first sign of danger my pussy's hairs stand on end" Betty Slocombe 27/05/1975