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08tom621 posts since 24 Nov 2007
I like how Global try to push heart being bigger than radio 1. They are very specific in there wording. They say heart brand has 9.7m and radio 1 has 9.5. But of course when the say brand they mean all four branded heart stations. The main heart station alone get about 8m. I know they do this to bring more ad deals in but it creats a 'radio 1 not doing well so it must not be great vibe'. Surprized the BBC has not said anything but I guess they don't want to be accused of anyhing. At Global's apple style event today it was intresting how Ashley was combinding radio listening figures and the billboard buisness to give an overall global reach.
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VMPhil9,703 posts since 31 Mar 2005
Granada North West Today
Does anyone here listen to Chris Evans' Virgin show regularly? I've tried listening to it and I really can't stand it.


I can’t stand it either, mainly as the man doesn’t let the songs play! He constantly talks all over them, crashing the vocals and then talking all over the last 30+ seconds. Anyone else in commercial radio doing this wouldn’t keep a job.

Yep, all that annoys me too. He also has a habit of turning his mic volume up and down rapidly over music which is really hard to listen to (I believe it is known in the trade as ‘fader wanking’!).


VMPhil posted:
Plus the music on Virgin seems to be taken from the most generic best of '80s and '90s compilation/playlist imaginable. Radio X may have a lot of '90s and early '00s rock, but at least there's quite a few new artists in the mix too.


RadioX, Virgin, and Absolute all seem to be targeting 90's lads and they're all terrible. Oasis Oasis Oasis Noel Gallagher Oasis Ed Sheeran Oasis Arctic Monkeys Oasis Oasis. As for Evans, I've always thought he's terrible but looking at the numbers he's brought to Virgin you have wonder if the suits at Radio X are secretly pondering whether they forked out for the wrong Chris.


Christ, they definitely haven’t! Don’t give them any ideas. Moyles’ show may not be as good as it was on Radio 1 but it’s still miles better than anything else. Even though I'm not a ‘90s lad’ I don’t mind most of the music selection on Radio X, to be honest, but if I listened to it all day the repetition would drive me mad.

Absolute Radio has always seemed like one of those stations that would appeal to me on paper, but in reality the music is a bore.
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james-20014,939 posts since 13 Sep 2015
Central (East) East Midlands Today
Does anyone here listen to Chris Evans' Virgin show regularly? I've tried listening to it and I really can't stand it.


I can’t stand it either, mainly as the man doesn’t let the songs play! He constantly talks all over them, crashing the vocals and then talking all over the last 30+ seconds. Anyone else in commercial radio doing this wouldn’t keep a job.

Yep, all that annoys me too. He also has a habit of turning his mic volume up and down rapidly over music which is really hard to listen to (I believe it is known in the trade as ‘fader wanking’!).
.


That sort of thing is the reason why I've never liked Steve Wright either.
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London Lite10,455 posts since 4 Jan 2003
London London
Boosting the Rajar of a brand is a classic commercial radio trick. Bauer also do it with Hits Radio, when they merge the combined figures from Hits Radio + FM local heritage stations, Greatest Hits Radio + local branded AM stations in Scotland and Country Hits Radio despite serving different demographics.

However for advertisers, they see for example 6.5m listen to a specific brand and will buy airtime accordingly.

As UK radio becomes more nationalised, those national figures will become more important than ever for the big brands.
Inspector Sands13,681 posts since 25 Aug 2004
Quote:

RadioX, Virgin, and Absolute all seem to be targeting 90's lads and they're all terrible. Oasis Oasis Oasis Noel Gallagher Oasis Ed Sheeran Oasis Arctic Monkeys Oasis Oasis. As for Evans, I've always thought he's terrible but looking at the numbers he's brought to Virgin you have wonder if the suits at Radio X are secretly pondering whether they forked out for the wrong Chris.

Thing is that Evans isn't a great fit for X - he's not laddy. His Radio 2 show was very mainstream and family orientated and a lot of that has carried over to Virgin. Whereas Moyles is still a modern lad sort of persona


I disagree with your analysis of the three stations, they are different music policies - Absolute plays a lot more older rock and Virgin isn't really a rock station at all, the music has apparently got a lot more poppy since Evans arrived

Christ, they definitely haven’t! Don’t give them any ideas. Moyles’ show may not be as good as it was on Radio 1 but it’s still miles better than anything else. Even though I'm not a ‘90s lad’ I don’t mind most of the music selection on Radio X, to be honest, but if I listened to it all day the repetition would drive me mad.

Absolute Radio has always seemed like one of those stations that would appeal to me on paper, but in reality the music is a bore.


Yes, the same with XFM for me. I always thought I should have liked it but whenever I listened I just didn't last long. The music selection on Radio X is much more my sort of thing, although still not something I would want to listen to all day. Absolute's music selection is a bit too rocky for me
Steve in Pudsey10,070 posts since 4 Jan 2003
Yorkshire Look North (Yorkshire)
I heard a bit of Evans's first show on Virgin and was amazed by how technicality awful it was. Not just the fader w*nking but it was all over the place, wrong records playing etc.

I know part of that will be unfamiliarity with the playout system but I expected him to be a lot slicker.
Write that down in your copybook now.
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Hatton Cross3,245 posts since 4 Jan 2003
Central (West) Midlands Today
See, that's the issue I have with him on Virgin. I've tried listening and bailed out back to Radio X or LBC within the quarter of an hour. Evans should know how to work a radio studio - he's been around the dial working in enough.

Concept is the same, technology is different.
With modern playout systems, it's very difficult to play the wrong tracks. That can only happen if you double hit the 'next item' button either on the touchscreen, or the button console.
Jingles and other 'audio furniture Rolling Eyes ' yes, with presenter operated cart walls and slippy fingers, carnage can quickly arrive on air. But, something as simple as a live assisted track playlist?

He seemed to master the DiraVCS system over at the BBC ok.
My user name might look like Hatton Cross, but it's pronounced Throatwobbler Mangrove.
Steve in Pudsey10,070 posts since 4 Jan 2003
Yorkshire Look North (Yorkshire)
See, that's the issue I have with him on Virgin. I've tried listening and bailed out back to Radio X or LBC within the quarter of an hour. Evans should know how to work a radio studio - he's been around the dial working in enough.

Concept is the same, technology is different.
With modern playout systems, it's very difficult to play the wrong tracks. That can only happen if you double hit the 'next item' button either on the touchscreen, or the button console.
Jingles and other 'audio furniture Rolling Eyes ' yes, with presenter operated cart walls and slippy fingers, carnage can quickly arrive on air. But, something as simple as a live assisted track playlist?

He seemed to master the DiraVCS system over at the BBC ok.

In fairness Moyles has his moments with Genysis at RadioX. And the split ads and jingles mean it's not a direct comparison with VCS at a BBC network
Write that down in your copybook now.