I"m not sold on Scala at all really - think it looks poor branding wise and doesn't seem anywhere near as slick as the equivalent Global offering. I wasn't sold on the classical proposition when they first announced it (although when actually giving it a try and listening I did find that it wasn't an issue), and think there'll have been plenty of others who were put-off.
And, I'm sure people will disagree with me on this, but IMO they've wasted some of the opportunities they got from signing Simon Mayo. Based on Chris Evans' Virgin show doing relatively well, it feels like Scala would have done well to just carry the pre-Jo Whiley Mayo show over. Instead, it's almost like they've done a halfhearted job of it and they're nowhere near as good with off-air stuff as Radio 2 were.
One of Mayo's biggest features on Radio 2 was the Confessions, which also spawned a very successful podcast and in certain places gained a very strong following when it aired at 5:40pm every day (there was plenty of backlash when they moved it to after 6pm once Whiley joined, to the extent they relented and moved it back). With Confessions probably having posted the final Radio 2 podcast less than two months before Mayo went on-air at Scala, had they hit the ground running and launched a new podcast etc then they could have probably got a load of people subscribed and otherwise kept the old Confessions format but with some ads slung in. Indeed, I'm sure when Mayo joined he said the podcast would continue.
Instead, there's still no podcast to be seen (back in February they tweeted that there would be but looking on Twitter a week or so ago the line has now changed to 'we're looking at having podcasts in the future), and instead they seem to fairly infrequent upload videos with Mayo in the studio reading the Confessions out. Now, I had wondered previously whether Radio 2 could have got some mileage in filming Mayo & Co during the podcasts and pushing them out on Facebook etc, but in this case the execution isn't great - again unlike Global the camera switching is sometimes erratic and the framing of shots isn't great either.
Crucially, the ensemble that comments on the confessions and passes judgement now seems to be anyone who happens to be passing the studio. Therefore there's a lack (although not a total absence) of chemistry between the team in the studio which again makes it all a bit less appealing. This brings me back to the comparison with Chris Evans' show, where they've gone on-air sounding really good straight away as they've just carried everything over to Virgin. They've tried to an extent with getting Nigel from the old Radio 2 show to do some foodie stuff on the Saturday show, but it feels like a token effort.
And they say we wouldn't benefit from a radio forum around here!
623058: it just seems like your an mp3 whore
Night Thoughts, Ash101 and 2 others