There is absolutely no link to ITV, so I think we can scrap that bit.
It was always going to be on the cards with Global once Ofcom allowed National Breakfast shows on so called local stations.
If anything this has more of a effect to the BBC, as both Radio 1 and 2 will now be competing with national radio breakfast shows on FM, and in due course they will be recruiting big names to front those shows.
I can’t see it going down well in some areas, Adam and especially JoJo have been doing Capital Yorkshire Breakfast for years and the blend of Yorkshire humour is popular with listeners. I imagine the same applies in other areas.
Last edited by Andrew on 26 February 2019 6:35pm
marshmallow and London Lite gave kudos