« Topics
1234...27282930...434445
Jon7,880 posts since 11 Apr 2005
Central (West) Midlands Today
Surely Heart’s core audience is women in their 30 and 40s they’ll be familiar with Jamie. Also it is continuity for their largest licence so that important chunk of the audience that should remain stable.

I don’t think Amanda is someone who is particularly popular even though she’s on one of the most popular shows on TV. Although she had shown on This Morning in the past albeit it being TV she can hold her own. I think she’s someone who generate click bait headlines so that’s probably why she’s been chosen.
1
London Lite gave kudos
Neil Jones5,334 posts since 23 Dec 2001
Central (West) Midlands Today
See I have conflicted feelings about these national breakfast shows. Part of me thinks it's sad to see local radio shrinking, but part of me thinks it's beyond time there was national commercial competition to Radio 1 and Radio 2. I guess we can only wait and see whether they'll be a success for Global or simply alienate existing listeners.


There already was national commercial competition to Radio 1 and Radio 2 to an extent, in the form of Absolute and (to a lesser extent) Talk Sport and Classic FM. To be honest I've never liked the national breakfast shows that Radio 1, 2 and Virgin/Absolute were doing, I've always been drawn towards the local ones, but choice is getting limited in that regard.

I'm sure it will only be a matter of time before the Bauer network does the same thing and anything that vaguely resembles "local radio" will be left to the BBC stations. Local commercial radio has been pretty much scraping along on its knees for a long while, the days of them being more than copious amounts of back-to-back music machines are well gone.
Jon7,880 posts since 11 Apr 2005
Central (West) Midlands Today
After all Scott Mills was front runner for this gig at one point. He chose to stay with the BBC.

A few people on here and maybe on other forums thought he might get the gig not sure he was the front runner?

Personally I don’t think his style would fit a middle of the road commercial radio breakfast show. And I think if they were going to go for a change of male presenter Global would have gone for more of a telly name.
VMPhil9,711 posts since 31 Mar 2005
Granada North West Today
See I have conflicted feelings about these national breakfast shows. Part of me thinks it's sad to see local radio shrinking, but part of me thinks it's beyond time there was national commercial competition to Radio 1 and Radio 2. I guess we can only wait and see whether they'll be a success for Global or simply alienate existing listeners.


There already was national commercial competition to Radio 1 and Radio 2 to an extent, in the form of Absolute and (to a lesser extent) Talk Sport and Classic FM. To be honest I've never liked the national breakfast shows that Radio 1, 2 and Virgin/Absolute were doing, I've always been drawn towards the local ones, but choice is getting limited in that regard.

Virgin/Absolute has always been stymied a bit by being a music station on AM though, launching at a time when the BBC had just moved over to FM stereo. They've often advertised new ways of listening to them on digital radio and over the internet.


A national Virgin Radio on FM during the Matthew Bannister era of Radio 1 and the Frances Line era of Radio 2, when the ‘Radio 1.5’ audience was being turned away by the BBC, would have been very interesting.
London Lite10,463 posts since 4 Jan 2003
London London
Surely Heart’s core audience is women in their 30 and 40s they’ll be familiar with Jamie. Also it is continuity for their largest licence so that important chunk of the audience that should remain stable.


Global's corporate website has Heart's core audience of 25-44 at 42%.

However it has skewed towards bringing in the next generation of that audience in by skewing younger. This has been achieved by replacing the likes of Toby Anstis with the younger Pandora and Sian Welby, a former weather girl on Channel 5, along with the already mentioned scrapping of 80s music and the majority of 90s music, going for a core 00s and 10s playlist. A digital station, Heart 80s was launched to move those older listeners across.

So when you bring in the mother hen delivery of Amanda Holden and keeping Jamie Theakston, it goes against what they've been doing to the rest of the station.
Brekkie31,675 posts since 4 Jan 2003
HTV Wales Wales Today
See I have conflicted feelings about these national breakfast shows. Part of me thinks it's sad to see local radio shrinking, but part of me thinks it's beyond time there was national commercial competition to Radio 1 and Radio 2. I guess we can only wait and see whether they'll be a success for Global or simply alienate existing listeners.

It wouldn't be so bad if they had to give over the morning slot to local DJs instead.

To be honest though I thought Heart might keep the local breakfast shows and network drivetime. Surely that keeps the costs at their lowest so Capital and Heart don't need a studio for both.

I bet the £3m she's getting paid is about the same as the combined salaries of the 40 local DJs getting axed anyway.
I preferred the internet when it had a sense of humour.
Inspector Sands13,690 posts since 25 Aug 2004
To be honest though I thought Heart might keep the local breakfast shows and network drivetime. Surely that keeps the costs at their lowest so Capital and Heart don't need a studio for both.

But if they're both broadcasting locally at the same time the presumably there's a cost saving in only having the centre operational for a few hours rather than the whole day?
Quote:
I bet the £3m she's getting paid is about the same as the combined salaries of the 40 local DJs getting axed anyway.

They are saving on premises too as the reduction in local shows means that they've closed/sold several of their buildings
kernow1,275 posts since 18 Jan 2006
The radio industry listening figures were released today.

It was announced on the Breeze this morning that their weekly listening figures are up by 12,000, and Wave 105 also mentioned higher listening figures. I've also noticed other radio stations reporting higher listening figures online.

I expect the changes to breakfast shows on Heart and Capital will be a factor in this. It would be interesting to see what their figures are like.
Last edited by kernow on 16 May 2019 6:54pm
Andrew13,616 posts since 27 Mar 2001
Yorkshire Look North (Yorkshire)
The radio industry listening figures were released today.

It was announced on the Breeze this morning that their weekly listening figures are up by 12,000, and Wave 105 also mentioned higher listening figures. I've also noticed other radio stations reporting higher listening figures online.

I expect the changes to breakfast shows on Heart and Capital will be a factor in this. It would be interesting to see what their figures are like.

These figures are Jan to March I believe, we won’t know until next time how the new Capital shows have done.
1
DJ Dave gave kudos
Richard924 posts since 22 Apr 2012
Granada North West Today
There were wipers that it was Stephen and Amanda who were going to host the show. Wonder if Stephen said no at the last minuet.

Considering the way Heart has being going lately I thought we would have competently different hosts. Not saying it will be bad but it might sound older than the current aim heart is going for. I'm stating to think Amanda will be there for a year to create a buzz and bring in the crowd then there will be a host change. After all Scott Mills was front runner for this gig at one point. He chose to stay with the BBC. Scott also covered Rylan show this weekend and on his instagram story said he loved being at Radio 2. I think Scott is itching to move to Radio 2 and decided to hold out for it.

Yes, Scott has been at Radio 1 for 21 years. He would probably fit in well at Radio 2. He’s the second longest serving presenter on Radio 1 after Annie Nightingale (who started in 1970 and is still on the station aged nearly 80).
Steve Williams2,747 posts since 1 Aug 2008
Yes, Scott has been at Radio 1 for 21 years. He would probably fit in well at Radio 2. He’s the second longest serving presenter on Radio 1 after Annie Nightingale (who started in 1970 and is still on the station aged nearly 80).


Sorry to be an ATROCIOUS pedant, but he's actually the third longest serving, after Pete Tong who joined in 1991.

I think the only other Radio 1 presenter who was there in the nineties is Huw Stephens, but he was about ten years old when he started.
2
scottishtv and London Lite gave kudos