Considering Heart FM has been skewing younger, why are Global keeping on an old relic from the 90s and bringing in another old relic when the target audience is at least 15 years younger than both of them?
This is spot on. They’ve ditched all 80’s music & most of the 90’s. Arguably music these two presenters grew up with (they’re 47/48 ).
This line-up just doesn’t sit right with me. Is Jamie known outside of London to Heart’s audience? Is Amanda known for anything other than BGT? This is a big opportunity to make a stand against BBC Radio 1 & 2 and it seems like a half-baked attempt. Jamie’s been on London’s Heart Breakfast for 10+ years, they really could’ve done with a complete freshen up.
Heck, even Stephen Mulhern & Emma Willis (who did do Heart weekends up till last summer) are probably more relatable and relevant to the target audience.
Last edited by Ash101 on 28 April 2019 11:41pm
London Lite and fanoftv gave kudos