These days of course the only sign of anything "local" about independent commercial radio is news at the top of the hour, the adverts,
Which, by the way Global wants to count as 'local content'.
Commercial radio started to wither, the day the IBA ended, and a lighter touch regulation started with the Radio Aulthority.
Plus, when stations started to have more accountants than programmers..
The argument that 'listeners don't care where the DJ is, as long as they play their favorite music' only holds out for so long.
Wait until Jamie Theakston on Heart network breakfast gives away £25,000 in 'The hot hits, feel good triple birthday missing lyric bong game', and where before on a locally produced/presented breakfast, the winner was wholly from within the station TSA. Soon, you'll have winners from all over the country. Then it may kick off.