The Edinburgh *Festival* coverage over the years has never been that good... just a load of people talking about shows which none of us can watch because either all the tickets are sold out or it's a long way away and there's no hotel rooms left!
Well I would dispute that, Inspector. Television programmes around the festivals in Edinburgh may have been pish before, but there's no reason they have to be.
Many of the big shows launched here in August will end up in London - they tend to be the ones which garner the most publicity anyway, and there's now a trillion comedians that will launch a new show here and take it across the UK. Massive scope for a daily round up with interviews of said comics - which is absolutely no different to having the same comedians on Johnathan Ross. You get an entertaining interview, they get to plug their show, and 99.5% of the population don't actually go and see the show - whether its in the West End of London or Scotland.
And with well over 1 million tickets sold for Fringe shows in one month, I would say that knocks the West End into a cocked hat, thank you very much.
STV did the 5.30 show from Edinburgh last year using that format and it was very enjoyable. I expect they'll make even more of it with The Hour.
It seems crazy to me for network not to avail themselves of cheap big-name interviews and features.
EDIT: To clarify, August in Edinburgh sees the Festival (proper) - an artsy affair with operas and ballets, the Fringe - with the smaller stage shows, new productions with big names, comedians and other arts, the Television Festival - a talking shop, the Film Festival (or at least it used to before it was shifted back), the Jazz Festival with musos from around the world.
You don't need to cover the venues, unless you want to take an ENG crew out to gather pictures - you could have your own little outdoor studio setup (as STV do) and invite the celebs along to push their shows and give interviews.
Hardly reinventing the wheel, gentlemen.