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General Presentation on ITV1

Brand new Coming Up screen, from page 40! (November 2006)

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SP
Spencer
StuartPlymouth posted:
amosc100 posted:
ITV1 needs a CGI logo - a bit like the old neon Sky One logo - bold, brash, in-your-face and extremely showing what the channel is all about!!

I agree, but unfortunately we're not likely to see the return of anything like that soon.

The agencies prefer something boring, wrapped up in lots of marketing double-speak and a large bill for afew hundred thousand quid!


Eventually someone will have the revolutionary idea to return to CG idents, realising that they actually stand out more from the rest of everything on TV because they're *different*.

That's the main problem with all these live action idents. If you're only half-watching, you could be forgiven for thinking you were watching an advert for Tena Lady.
PE
Pete Founding member
Moz posted:
Ooops! Just noticed that itv1 has updated it's idents! Shows how much I watch!!


you're not the only ignorant one
http://news.bbc.co.uk/1/hi/business/6164510.stm
AN
Andrew Founding member
Hymagumba posted:
Moz posted:
Ooops! Just noticed that itv1 has updated it's idents! Shows how much I watch!!


you're not the only ignorant one
http://news.bbc.co.uk/1/hi/business/6164510.stm

Considering that logo is the original, no scratch, no bevelled edge etc version, it's probably even older than it looks anyway
BS
brotherton sands
Spencer For Hire posted:
That's the main problem with all these live action idents. If you're only half-watching, you could be forgiven for thinking you were watching an advert for Tena Lady.


Laughing

I agree. Up until relatively recent years, channel idents were just the actual channel name/logo filling up the middle of the screen (e.g. this or this)

This whole idea of filming random people/objects (etc) doing random things, and then superimposing a tiny logo in, say, one corner, makes every channel look exactly the bloomin' same! Evil or Very Mad

And , as if that's not bad enough, the tiny superimposed logo is often literally just text in a standard font (e.g. gil sans, etc), so hasn't really got any "design" to it.

It's all just so crap.
MD
Mr D'Arcy
Work of Artifice posted:
Spencer For Hire posted:
ITV1 has... well, just... stuff going on


Laughing

You're absolutely right Cool They're bemusingly random Confused


A bit like their programming then!
BR
brainiac99
The new idents are even worse, it just shows that ITV is getting worse day in, day out
ST
Stuart
brainiac99 posted:
The new idents are even worse....

I partly agree. They are better than the last lot in that they have an element of post-production, but they have ruined the opportunity by:

Arrow essentially having no "meaning" to the idents
Arrow having the same "your call is on hold" music for each one
Arrow being unable to decide whether the logo is black or white & yellow

Seems like a half-baked rushed job because the previous lot were so bland and unpopular, and BBC One has just managed a successful revamp.
:-(
A former member
like I siad GET a BIG I liek STV move it about England,


chav housing schcemes
businees area of london,
oap in cornwall,

the list could go on!
PE
Pete Founding member
brainiac99 posted:
The new idents are even worse, it just shows that ITV is getting worse day in, day out


yes of course it does.
HA
harshy Founding member
philMID posted:
Matt posted:
Sorry if this has already been mentioned (I haven't read all pages of this thread) but has anyone noticed that on the new stings while coming back from breaks, there is what sounds like an audio glitch just before the fade.

Usually i'd just ignore it as a technical glitch, but it's been on every sting i've seen since the rebrand... is it just me?


Not just you , it's like as if there is a connection fault as if someones unplugging a microphone but I am really pleased with the idents as they are bolder and not a load of tree hugging!

http://img244.imageshack.us/img244/107/itv1newcj6.jpg


Now there's a good example where the black itv does not work, it's a shame there are no regional idents either.
BE
bentoman
Hi, I'm bentoman, and I'm new....

I don't know why ITV decided to ditch the old idents that are just 10 months old (or 11) and switch with the idents made by Blink Production. It doesen't seem right. The emotion idents always put me into the mood for the upcomming programme.

At least Blink teamed up with Red Bee to create the idents. Other than that, I am very upset!
PE
Pete Founding member
bentoman posted:
The emotion idents always put me into the mood for the upcomming programme.
......
Other than that, I am very upset!


haha, you're funny.

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