General Presentation on ITV1

To be honest I always prefered the blue colour scheme. If they were to get rid of the remaining teal for blue, I would be very happy. Now if only they would flick the switch to go 16:9 (which we all know they can do as seen from the Coming Up promos shown in ad breaks).

As for the black logo, I'm still not convinced, but I'm adjusting to it.

Images are now on TV ROOM.

So are the others ditched or are these just adding to them?

Ewh, just as bad as previous. yuck.

I think the others are gone.

The trailers look rather odd, mainly in that the itv logo is positioned right at the bottom. Not sure if I like the new idents, due to the black text.

The trailers have always looked like that?

Trailers haven't changed at all, I guess Charlie doesn't watch ITV much.

Very nice, much more classy than the old pres. Not amazing, but if the other idents are of the same quality then ITV have a good new set.

Ever since the launch of the new logo people have moaned that the white 'ITV' text on yellow makes the logo bland and difficult to read. Now the logo has changed to black text on yellow people aren't happy?

Hmm well at the risk of moaning about one issue [no], the Wales service is just terrible.

The local branding now doesn't arrive for several seconds -- and the ITV1 is happy to hide behind the man, but not the Wales.

http://www.gorillaenterprises.co.uk/upload/uploadFiles/htvident0603.jpg

http://www.gorillaenterprises.co.uk/upload/uploadFiles/htvident0604.jpg

I daresay it's too taxing to make proper idents.

The pointless yellow bit at the right hand side was starting to annoying me. Glad they used their thoughts.

I quite like these idents. They seem more professional than the previous efforts.

Normally at this point I would be complaining that STV haven't adopted the look but luckily there's no need anymore.

'Market' ident Video (15s 2.23MB)