The frog is crushed!

Great news for frog-haters: the Advertising Standards Authority has upheld complaints about the Crazy Frog ads, slapping a 9pm restriction on any further showings. Legal moves by Jamster to contest the curfew failed.

The ASA agreed the ads didn't make clear that a subscription service was being advertised, and not a one-off ringtone. The Frog's appeal to children was highlighted by the fact 33 youngsters incurred large phone bills after downloading the tone.

While the frequency of the ads was out of the ASA's remit, they agreed the campaign "raised concerns about the influence of advertising on children." The decision: ads for several Jamster characters were ruled in breach of the advertising code.

Full adjudication here. A victory for common sense!

All very well to see the back of the tat, but it's too late - Jamster have already made their millions!

As is always the case, these adjudications occur long long after the damage has been done. The Frog campaign has been going on for - how long now? - and eventually the ASA get their backsides in gear and do something about the fact that kids are being conned left right and centre by it.

The current example is the con being employed by many of the quiz channels. It seems, at long last, that they're being looked into - but how many people have been conned already? These bodies that are there to supposedly protect the consumer always seem to act with a "too little too late" jurisdiction.

To be honest, as long as the bloody adverts don't impinge on my viewing, I'm happy. Unfortunately, most of my viewing is done after 9pm, so it won't make any difference to me.

Still, it's a step in the right direction.

Shows you all watch to much TV. Like they say 'Get a Life'.

no they only say that to you stuart

And the point of having a TV forum is what, then, exactly?

Why are you a member of TV Forum then?

But it serves as a warning to Chavster and other firms that may be planning bombardment campaigns. At least the ringtone ads on satellite are "contained"; on ITV and Channel 4 they are more difficult to escape and it was these that hacked so many viewers off.

Jamster laid the spin on thick in their response to the ASA's criticism. Yet the fact no subsequent campaigns have aired on terrestrial, at least not with the same intensity, indicates a private admission they got it wrong.

Quite probably true - although I doubt they care much now, considering the pile of cash they made from it.

I'm suprised the Internet users didn't even bother to go onto Jamster and find the link "Single Purchase".

Thank Goodness that ugly thing has been squashed, but who said it wouldn't happen again?
And also ASA came far too late!