PA
See here:
http://media.guardian.co.uk/broadcast/story/0,7493,1463110,00.html
ITV is considering plans to use its new digital television slot to launch a children's television channel to rival CBeebies, the BBC's popular pre-school channel.
A dedicated channel would mark a strategic change for ITV, which has repeatedly said it had no plans to launch a channel in the highly competitive children's arena.
The plans are at a preliminary stage, but centre on the use of the Freeview slot bought from Crown Castle last month. Most analysts expect ITV to launch a channel for male viewers, who are underserved by its current programming.
Read the rest on the website
Will they make their bloody minds up!
http://media.guardian.co.uk/broadcast/story/0,7493,1463110,00.html
ITV is considering plans to use its new digital television slot to launch a children's television channel to rival CBeebies, the BBC's popular pre-school channel.
A dedicated channel would mark a strategic change for ITV, which has repeatedly said it had no plans to launch a channel in the highly competitive children's arena.
The plans are at a preliminary stage, but centre on the use of the Freeview slot bought from Crown Castle last month. Most analysts expect ITV to launch a channel for male viewers, who are underserved by its current programming.
Read the rest on the website
Will they make their bloody minds up!