JA
http://www.freeview.co.uk/articles/about-us/press-releases/freeview-rebrands-for-connected-future.html
Quote:
Freeview, the UK’s most-watched digital TV service, has undergone a major rebrand in preparation for a new product launch that will introduce a mass market connected TV offer. The Freeview logo and visual identity have been refreshed to reflect the platform’s evolving service and will be introduced across Freeview’s product portfolio and brand marketing.
The name for Freeview’s planned connected TV service has also been confirmed. Freeview Play, which is due to launch later this year will give viewers the freedom to choose the programmes they want, when they want. Freeview will roll-out the exciting new brand identity for launch.
Freeview Play combines catch-up TV (BBC iPlayer, ITV Player and 4oD*), on demand and live television. – all in one place on the TV set. Viewers will be able to search for programmes by either using the scroll back function in the TV guide or the apps page.
The name for Freeview’s planned connected TV service has also been confirmed. Freeview Play, which is due to launch later this year will give viewers the freedom to choose the programmes they want, when they want. Freeview will roll-out the exciting new brand identity for launch.
Freeview Play combines catch-up TV (BBC iPlayer, ITV Player and 4oD*), on demand and live television. – all in one place on the TV set. Viewers will be able to search for programmes by either using the scroll back function in the TV guide or the apps page.
http://www.freeview.co.uk/articles/about-us/press-releases/freeview-rebrands-for-connected-future.html
