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steddenm1,294 posts since 11 Oct 2004
Central (West) Midlands Today
There are currently some adverts playing out on ITV that features a voiceover related to the end of the last episode.

Are these done live or pre-recorded?

On Freeview they were subtitled using standard pre-typed ones yet when I flicked over to a satellite feed of the same channel they were stenographed.
"Stop touching Dot's pussy - you don't know where it's been!" (Honey Mitchell, EastEnders)
steddenm1,294 posts since 11 Oct 2004
Central (West) Midlands Today
Most of the popular programmes watched on TV are on channels that Freeview receives anyway. I have noticed that the ads are now appearing on Channel 4 and S4C as well - the S4C ones not being programme-specific though. Very clever way to advertise though to talk about what's just happened!
"Stop touching Dot's pussy - you don't know where it's been!" (Honey Mitchell, EastEnders)
bilky asko4,546 posts since 9 Sep 2006
Tyne Tees Look North (North East)
Since analogue TV has been switched off, and everybody has Freeview by default, what exactly are they advertising now - and where is the money coming from...?


Licensing charges for use of the Freeview name/logo, one presumes.

"Cancel your Cable or Sky subscription, or get rid of Freesat and go to Freeview and lose some of your favorite channels".

That's basically the only message it can possibly be sending out as they're the only people watching who won't be watching via Freeview.


They've always made the point that a huge percentage of the nation's favourite programmes are available on Freeview (of the magnitude of 97-98% I believe). Perhaps those who have had Sky for over 15 years aren't aware of what Freeview offers, or those who've not used Freeview in a while realise what channels are currently available via Freeview.