Frank Skinner trailer

All day today itv1 have been running a trailer featuring frank skinner dancing in a 'frankie says relax' t shirt. He goes round dancing and you get shots of the band dancing and then the behinds of what should be the cheeky girls, but when they turn are frank dressed as them.

Then it ends with a caption of something like dancing starts soon (I dont really remember it) with the Frank Skinner Show logo next to it. [Im sure its in 4:3 as well, as the idents following it have jumped when they go back to 16:9, or 14:9 depending on what your watching it on].

What I was wondering is how this is promoting the frank skinner show. What is the point of it?

Whatever you think of the advertisement, it's clearly worked, you've recognised it as promoting a new series of The Frank Skinner Show, and you've started a topic on the TV Forum about it !

Maybe the Cheeky Girls are due to be a guest on the first show?