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FOX UK Rebrand

New look for the channel brings it in line with international variants (February 2019)

OR
orange Granada North West Today
Can’t find a thread for it but FOX seems to have rebranded before my very eyes! I can’t captire anything but all idents are now minimal and searchlight themed with the logo acting as a window for the light to shine through with the shadows being clean lines. Promo endboards are lovely too. DOG seems to have moved slightly but that might be just me imagining things.

It is a localised version of this rebrand brought in without the ‘Channel’ tagline

DeMarkay and thegeek gave kudos
WH
what West Country (East) Points West
they’ve started adding a frontcap to shows now. it’s a short animation similar to the idents with the 20th Century Fox ident drumrolls.
UT
Upload TV UTV Newsline
Only saw the rebrand last night and I must say I love it! Looks very fresh and the 20th Century Fox animation before Fox’s original shows is a brilliant idea.
RD
rdd Founding member
Incidentally NBC in America have started adding an “NBC Presents” frontcap this season to some shows. All hail the return of the frontcap! (Though for some they never went away - HBO always used one).
DB
dbl London London
You can thank Netflix for that. Linear TV networks are getting anxious that their 'original' shows are perceived as a Netflix show, so this their way of branding it.
RD
rdd Founding member
The phenomenon of the “Fake Netflix Original” (where Netflix actually adds its frontcap and the words “A Netflix Original Series” to some bought in programmes) probably doesn’t help - although presumably such shows would probably have an NBC/Fox frontcap removed anyway.
JA
james-2001 Central (East) East Midlands Today
The "Netflix Original" logo is there on Star Trek Discovery too even though it's actually made for CBS All Access (though to be fair it is on Netflix outside the US, though they didn't make it).
WH
what West Country (East) Points West
rdd posted:
The phenomenon of the “Fake Netflix Original” (where Netflix actually adds its frontcap and the words “A Netflix Original Series” to some bought in programmes) probably doesn’t help - although presumably such shows would probably have an NBC/Fox frontcap removed anyway.

There was an interview with the producers of Riverdale recently where they discussed this. Netflix went as far as to remove most of the thumbnails they submitted (because they had the CW logo on them).
MD
mdtauk London London
Netflix buying the international rights to Start Trek Discovery, practically paid for most of the production I believe - they deserve their frontcap Very Happy
London Lite and Stuart gave kudos

34 days later

TT
TellyTime
Now that FOX UK is owned by Disney will they revert the name to FX to align it with the US network?

It would seem strange to continue with the FOX logo in the UK when FOX in the US isn't owned by them.
TI
TIGHazard Tyne Tees Look North (North East)
Now that FOX UK is owned by Disney will they revert the name to FX to align it with the US network?

It would seem strange to continue with the FOX logo in the UK when FOX in the US isn't owned by them.


They kept the 'Fox Kids' name for a bit in the early 2000's, didn't they?
RD
rdd Founding member
No more strange than Fox Sports Australia continuing to use the brand, despite (like all the Australian assets) it being owned by News Corp.

As a result of the various splits, there are now assets using various Fox brands owned by Fox, Disney, and News Corp. Afaik it is Fox that now owns the brand but I don’t know what the long term licensing arrangements are. The US Fox regional sports networks went to Disney in the split but are required to be sold on (and Fox has said it won’t be bidding - no doubt if it was interested they’d simply have been assigned to Fox in the split).

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