I was a bit suspicious about dropping the previous set because they were quite a strong idea, but these are a very good advancement.
The launch break was stunning, actually good use of an ECP and the countdown was very good. If they placed the countdown over all trails and idents that would work very well - although it doesn't look like that is the plan.
Very interesting, and i'm loving the relatively subtle use of the number 5.
Wow. I was watching on a grainy analogue b+w set so many thanks to Andrew and Ashley for the caps. They look absolutely great. To me, *they* are what idents are all about. Mixing live action, CGI with the logo (well, a logo!) with great post production.
The whole caption at the end of the previous programme, ECP, countdown and ident also made for a very good looking junction.
Well done five! And at least it'll be easy to guess the official ident names
(Although on that clip with the skydiver, I was half expecting a 'Sky - what do you want to watch?' caption to appear!)
I agree. The new look is fantastic. This is what tv branding is about. Although we have nothing like like five in America when it comes to branding, some of the recent rebrands here have been very good. But in this case, I must say that five have outclassed channel 4.
