five Rebrand

OK, not being around a TV at present, is this daft idea real or not?



"Channel 5 is a name. Five is a brand"...was the complete b*llocks which brought us 'five' in the first place after the original '5' logo which, after 5 1/2 years, had just about become established and accepted was banished forever. It now appears that branding considering the 'living and breathing embodiment' of the channel's output is what will take it away again - apparently with the new exciting 'five' brand which was so tremendously important just over 3 years ago now being something to be resigned to the scrapheap.

How about they just design something that looks good and works well on screen...oh hang on, they did that in 1997 (complete with the word 'five' in idents too). It would seem that, sadly, the 2000's policy of introducing complete sh*te as presentation, but hiding it behind marketing speak claptrap isn't quite dead yet.


Can someone define 'confident evolution' please? I'm quite surprised that the new look isn't 'more coherent' and 'simplified' aswell.

Hmm no sighting of the new idents yet post five news.

I wonder if the launch has been delayed, it wouldn't suprise me if they've received some complaints in regards to their 'love' ident.

have you not read the thread then?

if you spent less time locking threads and more time reading, you would have known that.

And, of course, complaints from who exactly? It's not even been aired yet.

Yes, but this will be the same sort of "we'll complain about anything, even if we haven't seen it" bunch who tired to take the Jerry Springer opera off air last year.

Yeah but it's sperm for gawd's sake, it's not like we're watching full-on penetration here. To be honest, it'll probably never be used pre-watershed anyway, they're not stupid.

I'm really looking forward to their debut - they all sound really innovative and a bit different. I'm reminded a bit of Ftn's breakbumpers, where they have words beginning with F in the style of the logo. These don't have the channel name on them, I don't hear anyone complaining though (granted, noone ever watches it).

That was one hell of a slick junction.

Seemed good from what I saw, it'll be interesting to see if they use the programme countdowns regularly. Unfortunately my capture card choose the wrong time to crash on me.

I don't watch five much, so don't know if they've made much use of countdowns before - but there is a breakdown caption [which I don't think has ever aired] which has a countdown on it, in a not dissimilar style. It seems like an idea they've had kicking around for a while.

Interesting junction....very slick ...certainly a cooler cleaner feel than ITV. Funny how people keep saying no one ever watches five...you're obviously not tracking the audience growth. It quite often beats ITV and Four in various slots these days.

Video 1'3" 6.09MB

(Please save to disk first, rather than stream.)