five Rebrand

It is a very nice new look from five. The idents are of top quality once again. It's more a progression from the previous set than a rebrand.

I still don't understand the various words and what they want to achieve through using them. I think that all of the idents would work as they do currently with the five logo inplace of the word, even if the word becomes 'five'.

As for the promotions, it's strange that they haven't done anything to them. It's just strange that they've lasted all the way through the 'five' branding.

I'm not sure why they haven't followed the brand through and got rid of the five on the endboards of the trailers, and just used the programme name, for example...
http://www.rp-networkservices.com/tvforum/uploads/fivepromoidea2006small.jpg
http://www.rp-networkservices.com/tvforum/uploads/fivepromoidea22006small.jpg

Obviously they would have to have the five logo either in a corner, or as an end frame when advertising on other channels.

Hi,

Bit of a strange request (and I hope people don't mind it being in this thread - seems a logical follow-on), but can anyone tell me what the first music is (played over the credits and the "This much I know" promo)?

Cheers!