'Five life' to be rebranded 'Fiver'

From the Five press office.



http://www.five.tv/aboutfive/press/pressreleases/20080320_fivelifebecomesfiver/

But doesn't this mean that by the end of the year all of the channels will have been rebranded?

Part of me is hoping that they go in a channel 4 route, as I wouldn't like to see a FIVER style logo on all of the channels. Though unlike channel 4, the branding doesn't seem to be great at all. They may have got more creativity using a numeral.

It did seem better with the numeral - the one with the torn paper was EPIC!

Channel Five reveals digital channel idents:

http://www.guardian.co.uk/media/2008/apr/21/channelfive.television?gusrc=rss&feed=media

Bozz

Wow! Awful!

I guess now we know what Five might have looked like if it had been around in the eighties.

Oh dear. Reminiscent of the yellow ITV2 square idents, although vastly inferior. Cheap, nasty and immediately outdated. Hmm, on second thought they are perfect for Fiver.

I just hope that a similar look isn't adopted by Five and Five US, otherwise welcome to Fuglyville.

They are rubbish! Looks like they cost a fiver!

Can't bear to look at them, make my head spin.

I don't mind those actually, they look quite good!

Am I the only one who quite likes this presentation? It's pretty quirky and original and I imagine an attempt to re-skew the channel.

I hope Five and Five US get different logos though.

I like it