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'Five life' to be rebranded 'Fiver'

(March 2008)

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JO
Jon
From the Five press office.

Quote:
Thursday 20 March 2008

Five Life is to be renamed FIVER as part of a project that will see all of Five’s channels undergo a branding refresh, it was announced today (THURS).


http://www.five.tv/aboutfive/press/pressreleases/20080320_fivelifebecomesfiver/
FA
fanoftv
wells posted:
From the Five press office.

Quote:
Thursday 20 March 2008

Five Life is to be renamed FIVER as part of a project that will see all of Five’s channels undergo a branding refresh, it was announced today (THURS).


http://www.five.tv/aboutfive/press/pressreleases/20080320_fivelifebecomesfiver/


But doesn't this mean that by the end of the year all of the channels will have been rebranded?

Part of me is hoping that they go in a channel 4 route, as I wouldn't like to see a FIVER style logo on all of the channels. Though unlike channel 4, the branding doesn't seem to be great at all. They may have got more creativity using a numeral.
TV
TVdaz
It did seem better with the numeral - the one with the torn paper was EPIC!
ST
steveboswell
Channel Five reveals digital channel idents:

http://www.guardian.co.uk/media/2008/apr/21/channelfive.television?gusrc=rss&feed=media

Bozz
M
M@ Founding member
steveboswell posted:


Wow! Awful!
BR
Brekkie
I guess now we know what Five might have looked like if it had been around in the eighties.
JO
Jonny
Oh dear. Reminiscent of the yellow ITV2 square idents, although vastly inferior. Cheap, nasty and immediately outdated. Hmm, on second thought they are perfect for Fiver.

I just hope that a similar look isn't adopted by Five and Five US, otherwise welcome to Fuglyville.
ST
SillyTilly
They are rubbish! Looks like they cost a fiver!
RJ
RJH Glover
Can't bear to look at them, make my head spin.
BL
Blob
I don't mind those actually, they look quite good!
PA
pad
Am I the only one who quite likes this presentation? It's pretty quirky and original and I imagine an attempt to re-skew the channel.

I hope Five and Five US get different logos though.
DJ
DJ Dave
I like it Laughing

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