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'Five life' to be rebranded 'Fiver'

(March 2008)

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JF
JamesyFish
rfrancis51284 posted:


Hah, looks like an emergency exit sign! Shows that five is the backend(door) of the channels..
RO
roo
goldfish97 posted:
rfrancis51284 posted:


Hah, looks like an emergency exit sign! Shows that five is the backend(door) of the channels..

Care to stretch that metaphor any further?
MD
Mr D'Arcy
rfrancis51284 posted:


Very complex choice of name and logo! Rolling Eyes

Did Five Life really need a new name?
JO
Joshua
I think the branding team at Five think they're hip and cool to have a simple logo. When clearly, they're not. That logo is horrible. Especially the font, it looks far too American to me...it's more suited to Five US.
LE
lewsnews
It's a bit naff really. Bit of a weird name to call something 'Fiver'. With Five life, you know it's about life, but I'm just going to end up thinking this is a channel about money for those on a lower income.

And then something like 'A girl's guide to 21st Century Sex' will come on and shock me.... the places where you can put cameras these days Shocked
GS
Gavin Scott Founding member
lewsnews posted:
It's a bit naff really. Bit of a weird name to call something 'Fiver'. With Five life, you know it's about life, but I'm just going to end up thinking this is a channel about money for those on a lower income.

And then something like 'A girl's guide to 21st Century Sex' will come on and shock me.... the places where you can put cameras these days Shocked


Yowser.

Never mind "stretching the metaphor..."
TT
Tumble Tower
DVB Cornwall posted:
Channel Five's digital channel Five Life is to be rebranded Fiver as part of a drive to make it "younger, faster, louder".(snip) The digital channel, which was designed to compete against rival services such as Living TV, will relaunch as Fiver at the end of April with a completely new onscreen look as well as new programming such as magazine spin-off Glamour's Best Dressed.

"The channel has enjoyed considerable success since launch 18 months ago and the time is right to build on that success with an exciting raft of new programming," said Hannah Barnes, the director of programmes for Fiver and Five US.

"Fiver will hold on to the best bits of [Five] Life but be younger, faster and louder."

The new on-air look is based on the idea of a "constantly moving cursor delivering unpredictive text to the viewer".

Fiver's cursor will "reference popular culture and will change to reflect seasonal and topical events".

Thanks a million for telling me Five Life will be rebranded Fiver at the end of April. Looks like I'd better record the Five Life idents / other pres whilst I still have the chance.

If Five Life has been so successful in the first 18 months of its life, why rebrand it Fiver? Is there not a danger of the rebrand causing a turn for the worse, and the beginning of the end of the channel? To put it another way, if it ain't broke don't fix it. Why can't they just leave the channel name alone? I bet most viewers will still call it Five Life.
SE
Seb
Or [perhaps people will convert to one of your shorthand channel codes Shocked Laughing
GS
Gavin Scott Founding member
Tumble Tower posted:
I bet most viewers will still call it Five Life.


Do you. Do you really.
JA
jay Founding member
What deems a channel as 'successful'?

I think most of the British Public don't even know Fve Life exists!
FR
frank
I think they've missed a golden opportunity. Dave needs a girlfriend... they should've called it Stella or Tracey.
JO
Jon
frank posted:
I think they've missed a golden opportunity. Dave needs a girlfriend... they should've called it Stella or Tracey.

Or Frank?

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