'Five life' to be rebranded 'Fiver'

Caught a new FIVER ident this morning... available here

Not quite new, thats been around for a few weeks now

There is also a fourth variant where the cursors form a rocket ship. Quite nice it is too.

Couple of new idents introcuded yesterday (I think), also some of the music has changed on the original few idents.

http://uk.youtube.com/watch?v=PkubrbzZ-LU

http://uk.youtube.com/watch?v=CUwb52ihMvk

The Fiver idents are starting to grow on me, and each addition improves on the original two. Still can't help thinking that they're a bit too similar to the ITV2 Flipside idents though.

I think the channel looks a lot better than it used to, I found the old presentation wishy-washy. At least this look is bold and stands out. However I really do dislike the female announcer, who tries too hard to be down wiv da kids and fails miserably. They should go for a more relaxed approach, like E4, rather than trying to persuade the viewer that Fiver is the best thing since sliced bread which, clearly, it isn't.

I agree, I think the current one is new, because the announcer we had after Five Life relaunched into FIVER was much more professional. This one is so shouty.