'Five life' to be rebranded 'Fiver'

BR

Brekkie 28 April 2008 6:12pm

Idents look awful - the DOGs an improvement though.

:-(

A former member 28 April 2008 11:08pm

Jonny posted:

I'm indifferent to it. The louder look will probably lead to more viewers, although I doubt I will be one of them.

Err, surely sensible decide on such things based on what programmes they show?

JO

Joe 28 April 2008 11:23pm

No, that is why branding is so important. Of course programmes are the main factor in a decision, but how theyare presented is key too.

DB

dbl 28 April 2008 11:23pm

jason posted:

Jonny posted:

I'm indifferent to it. The louder look will probably lead to more viewers, although I doubt I will be one of them.

Err, surely sensible decide on such things based on what programmes they show?

Thats true, but look at Dave.

PA

paul_hadley 29 April 2008 10:32am

ashley b posted:

And here's the video of the start of fiver:

http://www.youtube.com/watch?v=PSvxAq2vzaI

Having that flashing square on the promo is slightly annoying.

BR

Brekkie 29 April 2008 10:35am

Very annoying - especially when in the centre of the screen.

The idents are OK, but a bit dated IMO. I do like the menus and "next" things though.

Also, why was Home and Away on twice last night, with new episodes at 6.30pm and 7pm.

PA

paul_hadley 29 April 2008 10:40am

It looks like they've bought some 'new' (aka repeats) programmes for the rebrand too - unless I'm mistaken.

- 8 Simple Rules
- Sex And The City

And re: the Home And Away double bill - it's probably because of Bank Holiday Monday this weekend (there's no episode on Monday I think).

SP

Spencer 29 April 2008 10:48am

lateshowuk posted:

ashley b posted:

And here's the video of the start of fiver:

http://www.youtube.com/watch?v=PSvxAq2vzaI

Having that flashing square on the promo is slightly annoying.

I find the accompanying sound effect even more annoying.

RS

Roy Slaven 29 April 2008 12:14pm

Quote:

There seems some confusion about Five and Five US. Please can someone clarify it to me. Are Five and Five US changing their pres or not?

I gather Five US is remaining the same but Five will be 'relaunching' in a couple of months

PA

paul_hadley 29 April 2008 2:50pm

No doubt the brainboxes at Five will decide to relaunch Five US as Five Cents or 5 Dollars.

RO

rob Founding member 29 April 2008 3:40pm

lateshowuk posted:

No doubt the brainboxes at Five will decide to relaunch Five US as Five Cents or 5 Dollars.

Or Nickel as I said earlier in the thread.

CO

Corin 1 May 2008 3:26pm

Is there any connexion with the poor performance of the Fiver rebrand and this news?

<http://www.guardian.co.UK/media/2008/may/01/channelfive.television>

Quote:

Five chief exec Lighting resigns

* Mark Sweney
* guardian.co.uk,
* Thursday May 1 2008

Lighting: blamed her departure on a difference in vision between her and her employers

Channel Five chief executive Jane Lighting has resigned, with Mark White, the broadcaster's executive director of sales, taking the post until Dawn Airey's arrival.

(March 2008)