CW
I think it's certainly being very badly managed. IMO, it should have been planned along with the DSO planning of several years ago so that each region gets its Freeview HD at the same time as DSO. Planning it in advance also would have allowed TV manufacturers time to get the necessary tuners in their sets and for STB manufacturers to develop Freeview HD-compatible boxes that are available in advance of the launch.
It would also have allowed broadcasters time to plan HD channels and produce/aquire programming to go on them.
And apart from anything else, from a PR point of view it is surely would have been much easier to market pre-DSO Freeview as 'old Freeview' and post-DSO Freeview HD as the 'new Freeview', pointing out that new equipment may be required to get the full benefits of the new service, and although it doesn't mean you need to throw old equipment away, you won't get the benefit of HD channels without replacing it.
What is happening does smack very much of a rush job. You've got DSO in progress without HD broadcasts, so in some areas which have allready switched you've got people believing that all their new equipment is future proofed when actually it will need replacing to get HD, you've got 'HD Ready' sets which have no HD-capable tuners in them, and you've got broadcasters struggling to find things to go on HD channels.
Even now, with the Freeview HD launch supposedly not being that far off, there is no suitable equipment widely available.
Channel 5's situation is an example of the 'seat of the pants' way this thing is being managed - HD on Freeview was something which OFCOM assumed they'd want to be a part of, which C5 thought they ought to be a part of, but when it's come down to it, they're just not ready. And arguably, it's only the larger size of ITV and C4 which have enabled them to put a brave face on it and tentalively launch HD services which won't have much HD. The prospect of the BBC coming up with a second HD channel when they don't have enough programming to fill the existing one or of ITV getting their hands on it and putting on 'ITV2 HD' which will actually contain only a couple of hours per day of HD content doesn't exactly fill me with confidence either.
cwathen
Founding member
Quote:
Is it just me that thinks the whole HD rush has come a bit too soon?
I think it's certainly being very badly managed. IMO, it should have been planned along with the DSO planning of several years ago so that each region gets its Freeview HD at the same time as DSO. Planning it in advance also would have allowed TV manufacturers time to get the necessary tuners in their sets and for STB manufacturers to develop Freeview HD-compatible boxes that are available in advance of the launch.
It would also have allowed broadcasters time to plan HD channels and produce/aquire programming to go on them.
And apart from anything else, from a PR point of view it is surely would have been much easier to market pre-DSO Freeview as 'old Freeview' and post-DSO Freeview HD as the 'new Freeview', pointing out that new equipment may be required to get the full benefits of the new service, and although it doesn't mean you need to throw old equipment away, you won't get the benefit of HD channels without replacing it.
What is happening does smack very much of a rush job. You've got DSO in progress without HD broadcasts, so in some areas which have allready switched you've got people believing that all their new equipment is future proofed when actually it will need replacing to get HD, you've got 'HD Ready' sets which have no HD-capable tuners in them, and you've got broadcasters struggling to find things to go on HD channels.
Even now, with the Freeview HD launch supposedly not being that far off, there is no suitable equipment widely available.
Channel 5's situation is an example of the 'seat of the pants' way this thing is being managed - HD on Freeview was something which OFCOM assumed they'd want to be a part of, which C5 thought they ought to be a part of, but when it's come down to it, they're just not ready. And arguably, it's only the larger size of ITV and C4 which have enabled them to put a brave face on it and tentalively launch HD services which won't have much HD. The prospect of the BBC coming up with a second HD channel when they don't have enough programming to fill the existing one or of ITV getting their hands on it and putting on 'ITV2 HD' which will actually contain only a couple of hours per day of HD content doesn't exactly fill me with confidence either.