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Five goes christmassy

(December 2006)

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DA
David_02
Brekkie Boy posted:
tvarksouthwest posted:
C4 have no plans for festive idents, their duty office today confirmed.


Bah humbug! Evil or Very Mad


Agreed. They have amazing idents so such a shame that they've decided not to add festive versions on to the package.
TV
tvarksouthwest
C4's duty office they said they weren't aware of any plans for Christmas idents and advised me to contact the Moving Picture Company who might know more.

I guess that's a line not worth pursuing then.
DB
dbl
tvarksouthwest posted:
No-one in their right mind can criticise the promotion of deserving causes, but an ident just isn't the right place to do it. Isn't that why we have commercial breaks? It's charities now, but it could be commercial products later.

Still, at least there's a generic version.

I completely disagree, Idents are the perfect way to promote the charities, after all Idents are technically mini promos anyway, they promote the brand/image.
FA
fanoftv
I for one am impressed by the ident, it's nice, lovely and well Christmassy. Soft music, dark city scape, christmas tree and lights lighting up. It's very nice. And at least five try, is there any reason that anyone can think of why Channel 4 don't want to have a Christmas ident, other than cost?

As for the charities, I think it's a nice idea, especially at this time of the year when the majority have their friends and family (even if you don't want some of them).
TV
tvarksouthwest
fanoftv posted:
I for one am impressed by the ident, it's nice, lovely and well Christmassy. Soft music, dark city scape, christmas tree and lights lighting up. It's very nice. And at least five try, is there any reason that anyone can think of why Channel 4 don't want to have a Christmas ident, other than cost?

To be non-conformist, maybe?

This will be the third consecutive Christmas C4 hasn't bothered, and what went before was brought out of the cupboard for five years running. With every other terrestrial channel expected to have something, C4 will stand out this year for the wrong reasons.

Couldn't have put it better about Five's ident. You feel as though you are there.
GS
Gavin Scott Founding member
Channel 4 makes a big deal out of being "non-traditional". That's whay their 3pm speech is usually quite provocative or humorous.

It follows that they don't want tinsel laden idents as that would surely make them "traditional".

No?
AN
all new Phil
I absolutely loved five's Christmas presentation a few years back, which really just involved Santa driving round in a car with "Driving Home For Christmas" playing. It was incredibly corny, but always made me chuckle when I saw it. They played out an extended version a few times that went on for aaaages.
TV
tvarksouthwest
Gavin Scott posted:
Channel 4 makes a big deal out of being "non-traditional". That's whay their 3pm speech is usually quite provocative or humorous.

It follows that they don't want tinsel laden idents as that would surely make them "traditional".

No?

In their formative years, C4 took Christmas idents almost as seriously as the BBC. They didn't bother in 1986 and 1987, then they joined in the spirit every year until 1998.
GS
Gavin Scott Founding member
tvarksouthwest posted:
In their formative years, C4 took Christmas idents almost as seriously as the BBC.


That was in the past.

Quit living in the past.
TV
tvarksouthwest
You wish.

My point being, if C4 wanted to avoid looking traditional - and they were far less mainstream in their early years - then it seems strange they bothered with Christmas pres back then.
TV
tvmercia Founding member
all new Phil posted:
I absolutely loved five's Christmas presentation a few years back, which really just involved Santa driving round in a car with "Driving Home For Christmas" playing. It was incredibly corny, but always made me chuckle when I saw it. They played out an extended version a few times that went on for aaaages.


nah - i much prefered

http://thetvroom.com/old/p-ch5-xmas-c.shtml
http://thetvroom.com/old/images-ch5/ch5-xmas/01-ident-3d.jpg
image: thetvroom.com

one of the best xmas idents ever imo
TV
tvarksouthwest
That looks like an idea BBC1 might copy...

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