Is five now 5ive?

Was watching a trailer for Five US, the "five" bit above "US" seemed to spell out "5ive" with a numeral five.

No trace of this on the website though. Is this a mistake?

No because the programme was Numbers (Numb3rs) so they just put a 5 not an F

Hopefully it is, there was a cr*p boyband spelt the same way as that we don't need that transferring over to TV

Oh.

I saw it last night as well...5ive US.
Is this what the new look might be when they rebrand the news and maybe the logos?

No... it was just used to promote Numbers, which Five US now show.

So will this be the new logo then? With the 5 replacing the f? I looked through this thread but couldn't see an answer.

Please respond.

If we took all the ;logos literally then Sky One would Be SKY ONC and Sky Three would be SKY THRCC

and as has been mentioned before, the new CBBC look would be CBBCBBC, from 1991-1997 the BBC's secondary channel was called 2 BBC, and the news bulletin normally fronted by Natasha Kaplinksky and George Alagiah on BBC1 would be called 6 BBC News .

24 BBC News. Wow.

Programme specific this may be, but I still wouldn't put it past some design house to 'evolve' the C5 brand from 'five' into '5ive' whilst claiming that 'five' is merely a name and '5ive' is a brand....

Give it 5 years after that and , I'm sure we'll be told that '5ive' is a fickle brand whilst 'Channel 5' is an authorative name, and part of the 'rebrand' will involve a new logo featuring a numeral 5 with a circle surrounding it to represent a defence againt those who would question it's authority...