five

Yes, it's that time of year again. five have added, at least 4 (maybe more) idents to the collection today. I introduce... Play, feel, easy and news...

http://www.thisisfive.co.uk/fiveplay.jpg
http://www.thisisfive.co.uk/video2006/fiveplay.rm

http://www.thisisfive.co.uk/fivefeel.jpg
http://www.thisisfive.co.uk/video2006/fivefeel.rm

http://www.thisisfive.co.uk/fiveeasy.jpg
http://www.thisisfive.co.uk/video2006/fiveeast.rm

http://www.thisisfive.co.uk/fivenews.jpg
http://www.thisisfive.co.uk/video2006/fivenews.rm

Maybe not quite as good as the original set, but a more summery feel to them.

Well I know that news one has been around for a while...

Probably, I must have just missed it then, can only have been around a few weeks though.

Anyway, another new one "risk" with a VT clock too...

http://www.thisisfive.co.uk/risk1.jpg
http://www.thisisfive.co.uk/fiverisk.jpg
http://www.thisisfive.co.uk/video2006/fiverisk.rm

Loving them all - five's idents have such high production values, and frankly put BBC One's and ITV1's to shame. I hope the BBC take a leaf out of five's book for the upcoming BBC One relaunch.

The really clever thing about them is that you know what they are for, but they don't contain the five logo at all. Just shows how good/well known the brand is

like corn flakes. which currently has "100 years" written on it

You know I'm not as keen on these as I am with the original batch but can't put my finger on why.

Still beats anything the Beeb or ITV have though and nice that they've gone for some Summer ones as I guess the others are pretty dark.

I just wish they'd update the trailer style as well, it looks rubbish IMHO, dead untidy and that. Also not too keen on the news one above. Meh.