Film4 New Look

Film4 are to launch a new look tomorrow.

Afternoon, folks! How's Monday going? We're excited, because tomorrow we're unveiling a new set of on-air idents & graphics for Film4 on TV.

— Film4 (@Film4) September 1, 2014

Here's one of their new idents:

It's a shame they haven't taken the opportunity to change the logo. I can't say I've ever been a fan of it.

Nor me, I actually preferred the original (when it read "FilmFour").

The current idents have been around eight years, since the channel went FTA I think? That's some stretch.

It does complete Channel 4's refresh of its channels; Channel 4 itself in 2010, More4 in 2012, E4 last year and now Film4.

I prefer the abstract version in the current idents or the red on white version. The one used as a front cap on their films isn't bad either.

Not a huge fan of it just appearing in line form and do think in this new idents the 4 itself could do with being bolder.

I watched 'Barton Fink' just last night.

Rather liking what I have seen so far - but, once again, no-one seems to have considered how detailed, fast-actioned idents look when show on SD digital broadcasts with heavy compression. I'm sure they're fine in HD, though.

An interview with the creators of the new idents.

http://blog.film4.com/film4-on-air-refresh-2014-mike-alderson-curtis-baigent-manvsmachine/

Has anyone else noticed the Petrol station ident is at the same location of the Channel 4 Diner ident?

Man vs Machine have their own page and videos, including idents and presentation.

http://manvsmachine.co.uk/projects/project/film4_on_air_rebrand

So I take it like many other channels there is a daytime and night time idents?

Released earlier today, here is 8 minutes worth of Film4 idents (the full set):