It is a good thing though, because for the first part of the 00s when the old fashioned Grandstand style vertical rollers were dropped, they went through a period of credits scrolling horizontally at a hundred miles an hour like an after thought. ITV sometimes just ran short credits, referencing the on screen staff and then a generic catch all credit for everyone else.
The only time ITV did that, and still do that, is when they show England matches and that's because Bitter Sweet Symphony, their theme tune, has to very explicity be credited (as "Jagger/Richards, lyrics by Richard Ashcroft") due to the complicated royalties situation. So instead of just crediting that, they do a very brief credit sequence with the on-screen personnel, that, and then a catch all "Production Team - ITV Sport". Other than that they only do credits after major events like this, like the Beeb and Sky they've stopped doing credits on their day-to-day shows.
People are criticial of Adrian Chiles in a sports role, and I am one, but he has survived at ITV Sport, in that he is the first lead presenter for ITV at two world cups for a long while. What I mean by that is while Jim Rosenthal covered USA 94 and France 98, in both cases he was not the first choice presenter, it was Matt Lorenzo and Bob Wilson.
People will look at that in two ways. Firstly, it may mean that ITV are happy with him, and are keen to continue employing him for football coverage. Others may choose to look at it in the light that ITV hasn't been able to get, or cannot find another presenter for the final or as lead presenter, and so are stuck with him. However, Matt Smith would be just as capable, and I would then say, if ITV didn't want Adrian Chiles, and if they thought he wasn't up for it, would they have employed him?
To be an atrocious pedant, Jim Rosenthal didn't do anything for ITV in 1994, he was only doing athletics and boxing at the time. That was the only one he missed between 1982 and 2010, though (in 2002 he was at the stadia and wasn't on for much, I think it was contractual). There are however other examples of ITV presenters doing more than one World Cup, including Gabby Logan in 2002 and 2006, and Bob Wilson in 1998 and 2002, though it is a fact that nobody had been the main anchor on two consecutive World Cups since Brian Moore in 1986 until Chiles did it this time.
I think it's clear ITV like Chiles and despite what Twitter would have you believe, so does most of the public. He certainly came up with the two best lines of this tournament, the one about wrestling with Gary Lineker and the one about Alan Irvine. And you don't stick around in the big chair on ITV if you fall our of favour, as has been explicitly seen over the years (Wilson, Rider, Logan). If they didn't want him they could easily have paid him off and promoted Matt Smith.
HOWEVER, though I still like him, I don't like him as much as I did in 2006 when he was absolutely my favourite presenter on telly to the extent I watched all the BBC highlights shows just for him, because I'd already seen all the games. He certainly works better in longer stretches on highlights shows than frantically darting through the links for a Champions League game and I think it's no coinicidence all his best moments on ITV have come when there's been a big story (like when Capello resigned just before an FA Cup match) or he's had chance to fill for ages (like the Miami thunderstorm).
Hence I always thought ITV should give him a sports discussion show where he could talk at length and use all his journalistic skills, and now the sporting locker is a bit bare it would be a good way to keep ITV's oar in sports-wise.